The new boutique strikes a balance between contemporary design, classic elegance, the spirit of innovation, and traditions of artisanship.
Montblanc designers focused on two key ideas. Firstly, handwritten texts, historically and symbolically linked to Montblanc fountain pens. Elegant strokes are the primary element in the new space. Secondly, the legendary emblem, inspired by the snowy peak of Montblanc, is at the forefront of the design solution.
The mesmerizing video showcasing ink dissolving in water and forming marvelous patterns, embodies the essence of Montblanc. The focus on immersive experiences ensures that clients are fully involved in the universe of the brand:
– lovers of modern technologies should check out Montblanc MB01 earplugs, convert handwriting into digital texts with Montblanc Virtual Paper, and enhance their performance with Montblanc Summit 2+ or Summit Lite smartwatches;
– people preferring classic writing instruments can choose from a selection of pens, notebooks, and inks in various colors and hues;
– watch lovers can discover items from several collections and learn about the history of Minerva and Montblanc watches at the special exposition;
– style-conscious clients can browse the various leather goods to accentuate their looks and personalize their items with engravings and monograms.
The updated Montblanc Boutique at GUM presents the entire line of Montblanc products: the latest collections of Swiss watches, legendary writing instruments, leather goods, exquisite jewelry, innovative gadgets are perfect both as gifts and personal items that will serve you and your family for generations.
The new boutique strikes a balance between contemporary design, classic elegance, the spirit of innovation, and traditions of artisanship.
Montblanc designers focused on two key ideas. Firstly, handwritten texts, historically and symbolically linked to Montblanc fountain pens. Elegant strokes are the primary element in the new space. Secondly, the legendary emblem, inspired by the snowy peak of Montblanc, is at the forefront of the design solution.
The mesmerizing video showcasing ink dissolving in water and forming marvelous patterns, embodies the essence of Montblanc. The focus on immersive experiences ensures that clients are fully involved in the universe of the brand:
– lovers of modern technologies should check out Montblanc MB01 earplugs, convert handwriting into digital texts with Montblanc Virtual Paper, and enhance their performance with Montblanc Summit 2+ or Summit Lite smartwatches;
– people preferring classic writing instruments can choose from a selection of pens, notebooks, and inks in various colors and hues;
– watch lovers can discover items from several collections and learn about the history of Minerva and Montblanc watches at the special exposition;
– style-conscious clients can browse the various leather goods to accentuate their looks and personalize their items with engravings and monograms.
The updated Montblanc Boutique at GUM presents the entire line of Montblanc products: the latest collections of Swiss watches, legendary writing instruments, leather goods, exquisite jewelry, innovative gadgets are perfect both as gifts and personal items that will serve you and your family for generations.
