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GUM is open daily from 10 am to 10pm
Single Enquiry Service: +7 (495) 788-4343 | info@gum.ru
Daily from 10 am to 10pm
+7 (495) 788-4343 info@gum.ru
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Latest News
14 july 2017
The first Hanro boutique in Moscow was opened in GUM
Seamless bottom shirt with spaghetti straps of Nicole Kidman in “Eyes wide shut" movie, Marilyn Monroe’s lingerie under the famous white dress in the legendary "Seven Year Itch" - the Swiss brand Hanro is about lead roles only. The boutique of the well-known brand, which has been producing superb men's and women's underwear, night sets and home clothes for over 130 years, was opened in GUM.
A lot of celebs, from Queen of Jordan Rania to actress Cate Blanchett, are loyal Hanro fans for many years. And it's not surprising as Hanro is always about austerity and elegant minimalism, high-quality fabrics and unique technologies of seamless production.
There are no bright colors and evocative details in the collections: all models feature simple cuts. Up-to-date design makes them look stylish. "Restrained luxury" is the worldview of the aristocratic Hanro for a long time.
The delightful Hanro silk and lacy lingerie, sleepwear, pjs, boxers, bralettes and hosiery are now available for Russian customers. You are welcome to the new boutique of the brand in GUM (2nd level, 3rd line)!

14 july
The first Hanro boutique in Moscow was opened in GUM
Seamless bottom shirt with spaghetti straps of Nicole Kidman in “Eyes wide shut" movie, Marilyn Monroe’s lingerie under the famous white dress in the legendary "Seven Year Itch" - the Swiss brand Hanro is about lead roles only. The boutique of the well-known brand, which has been producing superb men's and women's underwear, night sets and home clothes for over 130 years, was opened in GUM.
A lot of celebs, from Queen of Jordan Rania to actress Cate Blanchett, are loyal Hanro fans for many years. And it's not surprising as Hanro is always about austerity and elegant minimalism, high-quality fabrics and unique technologies of seamless production.
There are no bright colors and evocative details in the collections: all models feature simple cuts. Up-to-date design makes them look stylish. "Restrained luxury" is the worldview of the aristocratic Hanro for a long time.
The delightful Hanro silk and lacy lingerie, sleepwear, pjs, boxers, bralettes and hosiery are now available for Russian customers. You are welcome to the new boutique of the brand in GUM (2nd level, 3rd line)!