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Интернет-магазин ГУМа
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GUM is open daily from 10:00 to 22:00
Single Enquiry Service: +7 (495) 788-4343 | info@gum.ru
Daily from 10:00 to 22:00
+7 (495) 788-4343 info@gum.ru
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Latest News
5 july 2021
FURLA Pre-Fall 2021: Flower Festival Capsule Collection

Every summer a unique event is celebrated in the very heart of Moscow: Flower Festival transforms the interiors and exteriors of the GUM historical building into fanciful floral arcades. It’s impossible to simply walk past this grandiose garden: this is the best place to take photos and get a dose of that all-important summer mood. Purple irises are accompanied by orange marigolds, pink petunias, as well as the queen of all flowers - roses!

Inspired by the GUM Flower Festival, Furla reinterpreted the design of its Metropolis handbag. To celebrate the opening of the festival on July 1, the brand launched the new model of its exclusive accessory: the handbag, featuring a golden chain, is decorated with the image of the famous Russian department store surrounded by flowers.

Furla continues the fine tradition of creating joint capsule collections. The first such collaboration celebrated the opening of the brand’s flagship boutique at GUM in 2016. The first exclusive Furla Metropolis handbag included an image of St. Basil’s Cathedral. The latest Furla Metropolis is fully in line with the brand’s particular style: joy, fun, and delight. The ideal summer handbag is available only at the GUM flagship boutique and at Furla.com.


5 july
FURLA Pre-Fall 2021: Flower Festival Capsule Collection

Every summer a unique event is celebrated in the very heart of Moscow: Flower Festival transforms the interiors and exteriors of the GUM historical building into fanciful floral arcades. It’s impossible to simply walk past this grandiose garden: this is the best place to take photos and get a dose of that all-important summer mood. Purple irises are accompanied by orange marigolds, pink petunias, as well as the queen of all flowers - roses!

Inspired by the GUM Flower Festival, Furla reinterpreted the design of its Metropolis handbag. To celebrate the opening of the festival on July 1, the brand launched the new model of its exclusive accessory: the handbag, featuring a golden chain, is decorated with the image of the famous Russian department store surrounded by flowers.

Furla continues the fine tradition of creating joint capsule collections. The first such collaboration celebrated the opening of the brand’s flagship boutique at GUM in 2016. The first exclusive Furla Metropolis handbag included an image of St. Basil’s Cathedral. The latest Furla Metropolis is fully in line with the brand’s particular style: joy, fun, and delight. The ideal summer handbag is available only at the GUM flagship boutique and at Furla.com.


ГУМ
109012 Москва Красная площадь, 3
8 (800) 700-28-28 internetboutique@gum.ru