It seems that the typical visitor of the Laduree confectionery should be like this: a modern fashionable resident of a megalopolis, who comes for her favorite cakes in between shopping or meetings with friends. Do you recognize her? It's Barbie!
The French confectionery house Laduree together with Mattel company has created a limited box for cakes, dedicated to the legendary doll.
The collaboration is timed to the release of the book The Art of a @BarbieStyle by Assouline Editions company, telling about the digital phenomenon: @BarbieStyle's account, which has become the popular fashion blog with 1.7 million subscribers.
The limited pink gift box "Barbie" for 12 macaroni pastries is made in the shape of a book: the Barbie doll in the Laduree confectionery in Manhattan is on its cover.
"Barbie" is already presented in Laduree corner in GUM (2nd
level, 3rd line)!
It seems that the typical visitor of the Laduree confectionery should be like this: a modern fashionable resident of a megalopolis, who comes for her favorite cakes in between shopping or meetings with friends. Do you recognize her? It's Barbie!
The French confectionery house Laduree together with Mattel company has created a limited box for cakes, dedicated to the legendary doll.
The collaboration is timed to the release of the book The Art of a @BarbieStyle by Assouline Editions company, telling about the digital phenomenon: @BarbieStyle's account, which has become the popular fashion blog with 1.7 million subscribers.
The limited pink gift box "Barbie" for 12 macaroni pastries is made in the shape of a book: the Barbie doll in the Laduree confectionery in Manhattan is on its cover.
"Barbie" is already presented in Laduree corner in GUM (2nd
level, 3rd line)!
