The first Jura Pop-Up Store in Russia was opened at the 1st level of the 2nd GUM line closer to Ilyinka. Its elegant design unites Swiss minimalism & austerity to be in tune with the main boutique of the brand located at the 3rd level of the 3rd line.   
After making themselves snug in cozy chairs, Jura guests can enjoy several kinds of fragrant coffee and choose the Swiss coffee machine to make the invigorating drink at home by pushing a button. Those who want to familiarize themselves with the brand are welcome to the boutique located at the 3rd level.   
JURA Pop-Up Store will be open in GUM until September 30th! Everyone is welcome to enjoy a cup of coffee! See you!