Etro boutique in GUM hosted the presentation of the men's FW collection of the brand on September 28th. The well-known guests – Russian fans of the fashion house, were welcomed by the Etro commercial director Stefano Secci. He was the one who revealed the secret of the brand's success, which is that "the main driving force is love, and it is with it that each Etro article is created."
Then the floor was taken by GQ editor-in-chief Igor Garanin. The famous dandy and secular lion confirmed the hypothesis of the Italian guest, and also told about the recognizable branded style, his personal acquaintance with Kean Etro and the designer’s "den" in Italy - a room hung with the shots fr om the journeys and souvenirs from faraway countries wh ere the designer of the men’s Etro line usually comes for inspiration.
This season Etro hero, tireless, courageous & in-style traveler & adventurer, went to conquer mountains somewhere between Japan and Scotland.
The journey turned out to be very bright, recognizable yet not very pretentious: wool jumpers painted in Japanese shibori technique, cozy, long overcoats of wool with intricate pattern applied with new eco-paint obtained from clay, and elegant checkered suits.
Pullovers, waterproof windbreakers, parkas and trousers are decorated with mountain bears, wolves and royal antelopes.
And new reading of the favorite classics, of course: short quilted waistcoats and jackets with recognizable Etro paisley pattern look completely new. They seem to be time-touched due to the faded shades of the complex ornament.
Bright backpacks and bulky hiking boots decorated in patchwork technique will complement the look of the trendy traveler .
The new collection is in-store already! See you in Etro boutique in GUM!