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A new trend that has replaced "fast fashion" is eco-friendly clothing and reasonable consumption. The second life of things is a new concept that Max Mara develops with the signature version of the Cameluxe insulating lining.
Camel hair leftovers from the brand's iconic coats are resurrected in a new super-warm material. It is created in three stages. First, the recycled material is collected in a factory in Italy, then it is processed through a mechanical process into a very fine fiber, and finally, the fiber is mixed with recycled polyester to form a high-performance insulating compound that can be processed to create an ultra-warm fill.
Luxurious functional, practical and unique things are created with the help of this material, the clear identity of which is emphasized by the recognizable packaging - the famous "cube". Lightweight reversible coats and jackets are perfect for unstable spring weather: they protect from rain and wind. The Cube Cameluxe SS2023 collection is available in a wide range of colors and prints.
We are waiting for you in the Max Mara store on the 1st line of GUM!
30 january
Max Mara The Cube – ultra-thin insulation technology
A new trend that has replaced "fast fashion" is eco-friendly clothing and reasonable consumption. The second life of things is a new concept that Max Mara develops with the signature version of the Cameluxe insulating lining.
Camel hair leftovers from the brand's iconic coats are resurrected in a new super-warm material. It is created in three stages. First, the recycled material is collected in a factory in Italy, then it is processed through a mechanical process into a very fine fiber, and finally, the fiber is mixed with recycled polyester to form a high-performance insulating compound that can be processed to create an ultra-warm fill.
Luxurious functional, practical and unique things are created with the help of this material, the clear identity of which is emphasized by the recognizable packaging - the famous "cube". Lightweight reversible coats and jackets are perfect for unstable spring weather: they protect from rain and wind. The Cube Cameluxe SS2023 collection is available in a wide range of colors and prints.
We are waiting for you in the Max Mara store on the 1st line of GUM!