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7 may 2018
Interactive exhibition in honor of Etro anniversary
On May 17th, interactive exhibition dedicated to 50th anniversary of Etro House is to be opened in Petrovsky Passage within the XVIII Open Arts Festival Chereshnevy Les.

On May 17th, interactive exhibition dedicated to 50th anniversary of Etro House is to be opened in Petrovsky Passage within the XVIII Open Arts Festival Chereshnevy Les

Etro will celebrate its 50th anniversary in 2018. The brand offers to recall the signature places, characters and atmosphere of the native Milan within Etro Roots anniversary ad campaign. Etro has etched its name into the history of fashion thanks to creative use of the famous paisley pattern .

The exhibition project in Petrovsky Passage will reveal the wide & diverse Etro world. Nature, Art, Color, Game, Travel - the key values of the brand will be showed at the Passage lines in the form of interactive pavilions. 2018 is the anniversary season for the fashion house. The exhibition Etro 50th Anniversary will become its central event. Russian admirers of the brand will be the first to appreciate it.

Veronika and Jacopo Etro will arrive to Moscow for the opening of the series of anniversary exhibitions 2018. The next large-scale exhibition Etro 50th Anniversary will be opened in the Milan museum MUDEC in September.

Interactive exhibition Etro. 50 is an important event for Bosco di Ciliegi as well. The two companies have much in common: attention to detail and materials, to the history of art and costume, to colors and patterns, to the eternal East-West antithesis. And a large family as the basis of business and creativity, of course. The installation will occupy almost the whole space of Petrovsky Passage for the two weeks. The exhibition is divided into five thematic blocks: Nature, Art, Color, Game, Travel. Each one is designed so that anyone could enter the Etro world, become an enchanted wanderer of its patterned labyrinths and make a selfie with #Etroandme tag.

The Italian Fashion House Etro was founded in 1968 by Gerolamo Etro - a great lover of ancient fabrics and a connoisseur of painting. Starting with a small factory, in just 35 years Mr. Etro created his own fashion empire, turning his name into a synonym for high style and unsurpassed quality. In the 70's, Etro is developing rapidly. In 1985, a line of handmade items for house appears. In 1988 - the first Etro men's and women's pret-a-porter collections were released. In 1989, Etro launches a perfume line. Just like Bosco di Ciliegi, Etro is a family company today. Gerolamo Etro and his four children are the heads of ETRO S.p.A. Kean Etro is the creative designer of the male line and advertising campaigns, Veronika Etro designs female line, the oldest son Jacopo heads ETRO Casa and Fabrics direction, the youngest son Ippolito is the financial director.

Etro stores are located in New York, Paris, Tokyo. But the Moscow store, opened in 2002 by Bosco di Ciliegi in Petrovsky Passage, is especially important for the brand as it is the first store in Russia. Nine Etro stores have been opened in Russia since then: five stores in Moscow and the Moscow region, as well as in St. Petersburg, Samara, Sochi and Yekaterinburg.

7 may
Interactive exhibition in honor of Etro anniversary
On May 17th, interactive exhibition dedicated to 50th anniversary of Etro House is to be opened in Petrovsky Passage within the XVIII Open Arts Festival Chereshnevy Les.

On May 17th, interactive exhibition dedicated to 50th anniversary of Etro House is to be opened in Petrovsky Passage within the XVIII Open Arts Festival Chereshnevy Les

Etro will celebrate its 50th anniversary in 2018. The brand offers to recall the signature places, characters and atmosphere of the native Milan within Etro Roots anniversary ad campaign. Etro has etched its name into the history of fashion thanks to creative use of the famous paisley pattern .

The exhibition project in Petrovsky Passage will reveal the wide & diverse Etro world. Nature, Art, Color, Game, Travel - the key values of the brand will be showed at the Passage lines in the form of interactive pavilions. 2018 is the anniversary season for the fashion house. The exhibition Etro 50th Anniversary will become its central event. Russian admirers of the brand will be the first to appreciate it.

Veronika and Jacopo Etro will arrive to Moscow for the opening of the series of anniversary exhibitions 2018. The next large-scale exhibition Etro 50th Anniversary will be opened in the Milan museum MUDEC in September.

Interactive exhibition Etro. 50 is an important event for Bosco di Ciliegi as well. The two companies have much in common: attention to detail and materials, to the history of art and costume, to colors and patterns, to the eternal East-West antithesis. And a large family as the basis of business and creativity, of course. The installation will occupy almost the whole space of Petrovsky Passage for the two weeks. The exhibition is divided into five thematic blocks: Nature, Art, Color, Game, Travel. Each one is designed so that anyone could enter the Etro world, become an enchanted wanderer of its patterned labyrinths and make a selfie with #Etroandme tag.

The Italian Fashion House Etro was founded in 1968 by Gerolamo Etro - a great lover of ancient fabrics and a connoisseur of painting. Starting with a small factory, in just 35 years Mr. Etro created his own fashion empire, turning his name into a synonym for high style and unsurpassed quality. In the 70's, Etro is developing rapidly. In 1985, a line of handmade items for house appears. In 1988 - the first Etro men's and women's pret-a-porter collections were released. In 1989, Etro launches a perfume line. Just like Bosco di Ciliegi, Etro is a family company today. Gerolamo Etro and his four children are the heads of ETRO S.p.A. Kean Etro is the creative designer of the male line and advertising campaigns, Veronika Etro designs female line, the oldest son Jacopo heads ETRO Casa and Fabrics direction, the youngest son Ippolito is the financial director.

Etro stores are located in New York, Paris, Tokyo. But the Moscow store, opened in 2002 by Bosco di Ciliegi in Petrovsky Passage, is especially important for the brand as it is the first store in Russia. Nine Etro stores have been opened in Russia since then: five stores in Moscow and the Moscow region, as well as in St. Petersburg, Samara, Sochi and Yekaterinburg.