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GUM is open daily from 10:00 to 22:00
Single Enquiry Service: +7 (495) 788-4343 | info@gum.ru
Daily from 10:00 to 22:00
+7 (495) 788-4343 info@gum.ru
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Latest News
7 june 2018
Alhambra: the precious mascot by Van Cleef & Arpels
The Van Cleef & Arpels Jewelry House has presented the Alhambra collection in 1968. It became a real luck mascot. Reminiscent of the four-leaf clover, the motif became one of the embodiments of the Van Cleef & Arpels style and skillfulness.

"To have luck with you, you just need to believe in it," Jacques Arpels used to say. The legend says that Jacques Arpels found the lucky four-leafed clover in the garden of his house and brought it to his colleagues together with the poem "Do not give up" - a poetic appeal not to lose hope in any situation. The jewel was an instant success. The elegant and modern jewelry products were appreciated by many famous ladies: the French singer and actress Francoise Ardi, actress Romy Schneider and the incomparable princess of Monaco Grace.

By the fiftieth anniversary of the creation of the first long necklace Alhambra, Van Cleef & Arpels presents new jewelry pieces. The iridescent shades of gray mother-of-pearl are shaded by diamonds’ shine and the radiance of rose gold; saturated black onyx contrasts with white gold and diamonds. Two exclusive models of the new collection are encrusted with lazurite, and two more with rock crystal.

It’s time to believe in luck and acquire its symbol! See you in Van Cleef & Arpels boutique in GUM.

7 june
Alhambra: the precious mascot by Van Cleef & Arpels
The Van Cleef & Arpels Jewelry House has presented the Alhambra collection in 1968. It became a real luck mascot. Reminiscent of the four-leaf clover, the motif became one of the embodiments of the Van Cleef & Arpels style and skillfulness.

"To have luck with you, you just need to believe in it," Jacques Arpels used to say. The legend says that Jacques Arpels found the lucky four-leafed clover in the garden of his house and brought it to his colleagues together with the poem "Do not give up" - a poetic appeal not to lose hope in any situation. The jewel was an instant success. The elegant and modern jewelry products were appreciated by many famous ladies: the French singer and actress Francoise Ardi, actress Romy Schneider and the incomparable princess of Monaco Grace.

By the fiftieth anniversary of the creation of the first long necklace Alhambra, Van Cleef & Arpels presents new jewelry pieces. The iridescent shades of gray mother-of-pearl are shaded by diamonds’ shine and the radiance of rose gold; saturated black onyx contrasts with white gold and diamonds. Two exclusive models of the new collection are encrusted with lazurite, and two more with rock crystal.

It’s time to believe in luck and acquire its symbol! See you in Van Cleef & Arpels boutique in GUM.