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GUM is open daily from 10:00 to 22:00
Single Enquiry Service: +7 (495) 788-4343 | info@gum.ru
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Daily from 10:00 to 22:00
+7 (495) 788-4343 info@gum.ru
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Latest News
30 october 2023
BoscoFamily show: Moscow windows have unquenchable light
The opening of the renovated BoscoFamily boutique on the first line of GUM, which first opened its doors in the spring of 1995, was timed with an immersive performance-show “Moscow Windows Unquenchable Light (or 28 years later).” Friends and clients of Bosco di Ciliegi were invited to the Bosco Bolshoi Art Theater. Everything was real here: the theater buffet with sandwiches and champagne, the theater foyer, which was decorated with photographs of the troupe’s artists participating in the show, and the attendants offering programs to everyone.

The stage of the GUM Showroom has turned into one of the Moscow apartments, where an ordinary Bosco family lives: husband Georgy Ivanovich is a man of unathletic build, his wife Lyudmila Prokofievna is a well-groomed middle-aged lady, his mother-in-law Margarita Pavlovna is an energetic, corpulent person and their children are a son Kostya and daughter Sasha. At breakfast, for which the family gathered after energetic Bosco exercises, he reminds the head of the family that a friendly celebration is planned in the evening, dedicated to 28 years of their marriage.Dad, looking at his watch, runs off to work, the children to school, and mom, suspecting that her husband might have forgotten about an important family date, is puzzled by finding an evening outfit. The stylist Serge Obolensky, summoned by Margarita Pavlovna, comes to her aid and gives all the guests an express lecture on fashion trends. In the evening, the whole family and invited guests gather in the living room for dinner - the Katanyan family and Lyudmila Prokofievna’s friend Larisa Ivanovna. The clinking of glasses, conversations in pleasant company, playing music together while waiting for the head of the family. The door opens and a breathless husband runs into the hay with flowers and a present.Lyudmila Prokofievna becomes the happy owner of a pearl necklace from Sublime by Bosco. Everyone is happy!

Together with professional actors, employees of Bosco di Ciliegi and beloved clients of BoscoFamily took part in the theatrical production, who demonstrated a variety of images for sports and work, home affairs and formal settings. Everything that the show guests saw on the catwalk could be purchased at the renovated BoscoFamily store on the 1st line of GUM. We are waiting for everyone to go shopping!
30 october
BoscoFamily show: Moscow windows have unquenchable light
The opening of the renovated BoscoFamily boutique on the first line of GUM, which first opened its doors in the spring of 1995, was timed with an immersive performance-show “Moscow Windows Unquenchable Light (or 28 years later).” Friends and clients of Bosco di Ciliegi were invited to the Bosco Bolshoi Art Theater. Everything was real here: the theater buffet with sandwiches and champagne, the theater foyer, which was decorated with photographs of the troupe’s artists participating in the show, and the attendants offering programs to everyone.

The stage of the GUM Showroom has turned into one of the Moscow apartments, where an ordinary Bosco family lives: husband Georgy Ivanovich is a man of unathletic build, his wife Lyudmila Prokofievna is a well-groomed middle-aged lady, his mother-in-law Margarita Pavlovna is an energetic, corpulent person and their children are a son Kostya and daughter Sasha. At breakfast, for which the family gathered after energetic Bosco exercises, he reminds the head of the family that a friendly celebration is planned in the evening, dedicated to 28 years of their marriage.Dad, looking at his watch, runs off to work, the children to school, and mom, suspecting that her husband might have forgotten about an important family date, is puzzled by finding an evening outfit. The stylist Serge Obolensky, summoned by Margarita Pavlovna, comes to her aid and gives all the guests an express lecture on fashion trends. In the evening, the whole family and invited guests gather in the living room for dinner - the Katanyan family and Lyudmila Prokofievna’s friend Larisa Ivanovna. The clinking of glasses, conversations in pleasant company, playing music together while waiting for the head of the family. The door opens and a breathless husband runs into the hay with flowers and a present.Lyudmila Prokofievna becomes the happy owner of a pearl necklace from Sublime by Bosco. Everyone is happy!

Together with professional actors, employees of Bosco di Ciliegi and beloved clients of BoscoFamily took part in the theatrical production, who demonstrated a variety of images for sports and work, home affairs and formal settings. Everything that the show guests saw on the catwalk could be purchased at the renovated BoscoFamily store on the 1st line of GUM. We are waiting for everyone to go shopping!
ГУМ
109012 Москва Красная площадь, 3
8 (800) 700-28-28 internetboutique@gum.ru