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Single Enquiry Service: +7 (495) 788-4343 | info@gum.ru
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+7 (495) 788-4343 info@gum.ru
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Latest News
29 august 2024
Belle Époque in the new Max Mara collection
This season, the permanent creative director of Max Mara Ian Griffiths turned to the Belle Epoque and its bright representative, the French actress, writer and journalist Colette (Sidonie-Gabrielle Colette) - one one of the most outstanding figures of the first half of the twentieth century.

Griffiths draws parallels between Colette's evocative simplicity and the brand's philosophy of understated elegance and mature, liberated femininity. The result is a celebration of grown-up sensuality, based on Max Mara's signature tailoring and luxurious fabrics.

The new color palette includes a variety of shades of gray, blue and black. The styles of the coat reveal new silhouettes in the Japanese style. The constant jackets, paired with formal pea coats, pay homage to Colette's style, which often favored men's clothing. The designer suggests emphasizing the waist line with wide stripes of knitwear, reminiscent of belts.

Attention to detail is evident in the sartorial craftsmanship: from the delicate seams covered in leather to the delicate curves of knitted dresses that embody the poetic background of the collection.Triple flounced skirts and cashmere details highlight Max Mara's talent for combining traditional elegance with modern design, once again proving that classics can be inventive and not boring at all.

We are waiting for you at the flagship store Max Mara on the 1st line of GUM.
29 august
Belle Époque in the new Max Mara collection
This season, the permanent creative director of Max Mara Ian Griffiths turned to the Belle Epoque and its bright representative, the French actress, writer and journalist Colette (Sidonie-Gabrielle Colette) - one one of the most outstanding figures of the first half of the twentieth century.

Griffiths draws parallels between Colette's evocative simplicity and the brand's philosophy of understated elegance and mature, liberated femininity. The result is a celebration of grown-up sensuality, based on Max Mara's signature tailoring and luxurious fabrics.

The new color palette includes a variety of shades of gray, blue and black. The styles of the coat reveal new silhouettes in the Japanese style. The constant jackets, paired with formal pea coats, pay homage to Colette's style, which often favored men's clothing. The designer suggests emphasizing the waist line with wide stripes of knitwear, reminiscent of belts.

Attention to detail is evident in the sartorial craftsmanship: from the delicate seams covered in leather to the delicate curves of knitted dresses that embody the poetic background of the collection.Triple flounced skirts and cashmere details highlight Max Mara's talent for combining traditional elegance with modern design, once again proving that classics can be inventive and not boring at all.

We are waiting for you at the flagship store Max Mara on the 1st line of GUM.
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109012 Москва Красная площадь, 3
8 (800) 700-28-28 internetboutique@gum.ru