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+7 (495) 788-4343 info@gum.ru
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Latest News
7 october 2024
Isaia: forward to the eighties!
The new collection of the brand, known for its sartorial traditions, rethinks classic men's looks, offering new and interesting solutions. The collection is dedicated to Naples: the cheerful, arrogant and daring city in which the film “Starting with Three” by the famous comedian Massimo Troisi took place.

The personality of the famous actor, who was born in Naples and adored his hometown, inspired the designers to create a collection in the style of the 80s. Silhouettes, images and fabrics refer to the clothing of Troisi himself and the characters in his films. Massimo’s personality and the 80s of the last century clearly inspired the designers - many, even the models’ hairstyles, are reminiscent of the “street style” of the 80s, and of Troisi himself and his work, and of how the actors were dressed in his films.

Much attention in the collection is paid to fabrics and textures: velvet, cashmere, suede, sheepskin. The basic color palette for a men's wardrobe - gray, blue, beige - is diluted with bright flashes of color: red, burgundy, olive, purple. Strict straight-cut coats, suede jackets with patch pockets, suits with thin check shirts. double-breasted jackets - practical multi-layered looks of the new collection form a thoughtful and outwardly expressive style, built on the interweaving of past and present.

We are waiting for you to go shopping on the 1st floor of the 1st line of GUM!
7 october
Isaia: forward to the eighties!
The new collection of the brand, known for its sartorial traditions, rethinks classic men's looks, offering new and interesting solutions. The collection is dedicated to Naples: the cheerful, arrogant and daring city in which the film “Starting with Three” by the famous comedian Massimo Troisi took place.

The personality of the famous actor, who was born in Naples and adored his hometown, inspired the designers to create a collection in the style of the 80s. Silhouettes, images and fabrics refer to the clothing of Troisi himself and the characters in his films. Massimo’s personality and the 80s of the last century clearly inspired the designers - many, even the models’ hairstyles, are reminiscent of the “street style” of the 80s, and of Troisi himself and his work, and of how the actors were dressed in his films.

Much attention in the collection is paid to fabrics and textures: velvet, cashmere, suede, sheepskin. The basic color palette for a men's wardrobe - gray, blue, beige - is diluted with bright flashes of color: red, burgundy, olive, purple. Strict straight-cut coats, suede jackets with patch pockets, suits with thin check shirts. double-breasted jackets - practical multi-layered looks of the new collection form a thoughtful and outwardly expressive style, built on the interweaving of past and present.

We are waiting for you to go shopping on the 1st floor of the 1st line of GUM!
ГУМ
109012 Москва Красная площадь, 3
8 (800) 700-28-28 internetboutique@gum.ru