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On December 4, the opening of a truly sensational conceptual salon “Khokhloma x Alena Akhmadullina” took place on the first line of GUM. Here is the first collection created by the Khokhloma brand and Alena Akhmadullina based on the main Russian folk art. In 635 square meters of former Chanel, the new brand presented exquisite pieces of clothing, furs, furniture, housewares and jewelry. The exceptional significance of the event lies in the fact that for the first time a modern fashion designer created an integral everyday environment entirely based on the original Russian culture, returning folk art to everyday life as a full-fledged modern designer lifestyle.
The collaboration between Alena and Khokhloma is not accidental. In her creative DNA, Alena Akhmadullina has been professing the Russian heritage as a treasure of world culture for 25 years, and Khokhloma painting has a 365-year history and is one of the key symbols of Russian identity, to this day remaining the most recognizable Russian craft in the world.
The current style of the “Khokhloma x Alena Akhmadullina” collections represents an intellectual synthesis of Russian folk art, modern design and the author’s view, which gives many items in the collections artistic value – a characteristic feature of Alena’s entire work. Subtle connoisseurs and connoisseurs will see in Akhmadullina’s Khokhloma the insight of Russian symbolism - nationality, conciliarity and ritualism, embodied in a picturesque color palette, monumental forms, and the narrative fabulousness of the artistic language. All this is the result of a long study of Khokhloma archives in museums in the place where the craft existed – in the city of Semenov, Nizhny Novgorod region and the Russian Museum of Applied Arts. Highly artistic examples of the 19th century from their collections became inspiration for the designer. The collection includes clothing, furniture, homeware and jewelry that create a distinctive lifestyle. Part of the collection “Khokhloma x Alena Akhmadullina” was painted by artists from the Khokhloma Painting factory, who are bearers of the unique skill of Khokhloma crafts.
In the clothing collection you can find sophisticated dresses with elements of curls in its new interpretation, have time to “grab” a luxurious fur coat using the unique intarsia technique - many items are in a single copy, or purchase items made of denim decorated with the motif of Khokhloma painting using modern techniques. The modern collection of household utensils includes more than three hundred items in the traditional Khokhloma technique of gilded wood under varnish: vases, bowls, plates, the prototypes of which are traditional Khokhloma bratins, supplies, bowls. Porcelain amazes the imagination with its variety and picturesqueness – it immediately asks to decorate the New Year's table.
The collection of furniture “Khokhloma x Akhmadullina” attracts special attention. These are essentially examples of parametric design, an innovative movement, embodied in complex, fluid forms made possible by digital technology. The furniture structures are striking with their futuristic, flowing lines and organic shapes that imitate the dynamism of nature. The collection amazes with its monumentality – a bed with a carved headboard made of solid oak, a sofa in the style of deconstructivism – and this is only a small part of what the design bureau of the same name "Khokhloma x Alena Akhmadullina" offers. Luxurious carpets – also from Alena.In the boutique you can order customized wood products to suit the needs of any client. They are produced taking into account the customer’s original idea from high-quality materials and become unique samples. Also, experienced designers and architects of the design bureau will help in creating interior solutions for an apartment, country house, or turnkey office, creating a comfortable space that meets all technical and style requirements. The interior of the boutique itself is an example of what modern Russian style can look like in a private home, with zoning inviting you to walk through the suite of living rooms, look into the bedroom and office of the owner of the house. Displays of clothing and interior items are decorated with carved ash panels, and the boat arch between the store rooms is made in the shape of bent oak trees. Volumetric “curls” on the walls – handwriting elements of folk crafts have become elements of the corporate style of all collections. Thus, the brand forms a graphic code that occupies its special place in design and architecture.
The collaboration between Alena and Khokhloma is not accidental. In her creative DNA, Alena Akhmadullina has been professing the Russian heritage as a treasure of world culture for 25 years, and Khokhloma painting has a 365-year history and is one of the key symbols of Russian identity, to this day remaining the most recognizable Russian craft in the world.
The current style of the “Khokhloma x Alena Akhmadullina” collections represents an intellectual synthesis of Russian folk art, modern design and the author’s view, which gives many items in the collections artistic value – a characteristic feature of Alena’s entire work. Subtle connoisseurs and connoisseurs will see in Akhmadullina’s Khokhloma the insight of Russian symbolism - nationality, conciliarity and ritualism, embodied in a picturesque color palette, monumental forms, and the narrative fabulousness of the artistic language. All this is the result of a long study of Khokhloma archives in museums in the place where the craft existed – in the city of Semenov, Nizhny Novgorod region and the Russian Museum of Applied Arts. Highly artistic examples of the 19th century from their collections became inspiration for the designer. The collection includes clothing, furniture, homeware and jewelry that create a distinctive lifestyle. Part of the collection “Khokhloma x Alena Akhmadullina” was painted by artists from the Khokhloma Painting factory, who are bearers of the unique skill of Khokhloma crafts.
In the clothing collection you can find sophisticated dresses with elements of curls in its new interpretation, have time to “grab” a luxurious fur coat using the unique intarsia technique - many items are in a single copy, or purchase items made of denim decorated with the motif of Khokhloma painting using modern techniques. The modern collection of household utensils includes more than three hundred items in the traditional Khokhloma technique of gilded wood under varnish: vases, bowls, plates, the prototypes of which are traditional Khokhloma bratins, supplies, bowls. Porcelain amazes the imagination with its variety and picturesqueness – it immediately asks to decorate the New Year's table.
The collection of furniture “Khokhloma x Akhmadullina” attracts special attention. These are essentially examples of parametric design, an innovative movement, embodied in complex, fluid forms made possible by digital technology. The furniture structures are striking with their futuristic, flowing lines and organic shapes that imitate the dynamism of nature. The collection amazes with its monumentality – a bed with a carved headboard made of solid oak, a sofa in the style of deconstructivism – and this is only a small part of what the design bureau of the same name "Khokhloma x Alena Akhmadullina" offers. Luxurious carpets – also from Alena.In the boutique you can order customized wood products to suit the needs of any client. They are produced taking into account the customer’s original idea from high-quality materials and become unique samples. Also, experienced designers and architects of the design bureau will help in creating interior solutions for an apartment, country house, or turnkey office, creating a comfortable space that meets all technical and style requirements. The interior of the boutique itself is an example of what modern Russian style can look like in a private home, with zoning inviting you to walk through the suite of living rooms, look into the bedroom and office of the owner of the house. Displays of clothing and interior items are decorated with carved ash panels, and the boat arch between the store rooms is made in the shape of bent oak trees. Volumetric “curls” on the walls – handwriting elements of folk crafts have become elements of the corporate style of all collections. Thus, the brand forms a graphic code that occupies its special place in design and architecture.
5 december
The concept salon “Khokhloma x Alena Akhmadullina” opened in GUM
On December 4, the opening of a truly sensational conceptual salon “Khokhloma x Alena Akhmadullina” took place on the first line of GUM. Here is the first collection created by the Khokhloma brand and Alena Akhmadullina based on the main Russian folk art. In 635 square meters of former Chanel, the new brand presented exquisite pieces of clothing, furs, furniture, housewares and jewelry. The exceptional significance of the event lies in the fact that for the first time a modern fashion designer created an integral everyday environment entirely based on the original Russian culture, returning folk art to everyday life as a full-fledged modern designer lifestyle.
The collaboration between Alena and Khokhloma is not accidental. In her creative DNA, Alena Akhmadullina has been professing the Russian heritage as a treasure of world culture for 25 years, and Khokhloma painting has a 365-year history and is one of the key symbols of Russian identity, to this day remaining the most recognizable Russian craft in the world.
The current style of the “Khokhloma x Alena Akhmadullina” collections represents an intellectual synthesis of Russian folk art, modern design and the author’s view, which gives many items in the collections artistic value – a characteristic feature of Alena’s entire work. Subtle connoisseurs and connoisseurs will see in Akhmadullina’s Khokhloma the insight of Russian symbolism - nationality, conciliarity and ritualism, embodied in a picturesque color palette, monumental forms, and the narrative fabulousness of the artistic language. All this is the result of a long study of Khokhloma archives in museums in the place where the craft existed – in the city of Semenov, Nizhny Novgorod region and the Russian Museum of Applied Arts. Highly artistic examples of the 19th century from their collections became inspiration for the designer. The collection includes clothing, furniture, homeware and jewelry that create a distinctive lifestyle. Part of the collection “Khokhloma x Alena Akhmadullina” was painted by artists from the Khokhloma Painting factory, who are bearers of the unique skill of Khokhloma crafts.
In the clothing collection you can find sophisticated dresses with elements of curls in its new interpretation, have time to “grab” a luxurious fur coat using the unique intarsia technique - many items are in a single copy, or purchase items made of denim decorated with the motif of Khokhloma painting using modern techniques. The modern collection of household utensils includes more than three hundred items in the traditional Khokhloma technique of gilded wood under varnish: vases, bowls, plates, the prototypes of which are traditional Khokhloma bratins, supplies, bowls. Porcelain amazes the imagination with its variety and picturesqueness – it immediately asks to decorate the New Year's table.
The collection of furniture “Khokhloma x Akhmadullina” attracts special attention. These are essentially examples of parametric design, an innovative movement, embodied in complex, fluid forms made possible by digital technology. The furniture structures are striking with their futuristic, flowing lines and organic shapes that imitate the dynamism of nature. The collection amazes with its monumentality – a bed with a carved headboard made of solid oak, a sofa in the style of deconstructivism – and this is only a small part of what the design bureau of the same name "Khokhloma x Alena Akhmadullina" offers. Luxurious carpets – also from Alena.In the boutique you can order customized wood products to suit the needs of any client. They are produced taking into account the customer’s original idea from high-quality materials and become unique samples. Also, experienced designers and architects of the design bureau will help in creating interior solutions for an apartment, country house, or turnkey office, creating a comfortable space that meets all technical and style requirements. The interior of the boutique itself is an example of what modern Russian style can look like in a private home, with zoning inviting you to walk through the suite of living rooms, look into the bedroom and office of the owner of the house. Displays of clothing and interior items are decorated with carved ash panels, and the boat arch between the store rooms is made in the shape of bent oak trees. Volumetric “curls” on the walls – handwriting elements of folk crafts have become elements of the corporate style of all collections. Thus, the brand forms a graphic code that occupies its special place in design and architecture.
The collaboration between Alena and Khokhloma is not accidental. In her creative DNA, Alena Akhmadullina has been professing the Russian heritage as a treasure of world culture for 25 years, and Khokhloma painting has a 365-year history and is one of the key symbols of Russian identity, to this day remaining the most recognizable Russian craft in the world.
The current style of the “Khokhloma x Alena Akhmadullina” collections represents an intellectual synthesis of Russian folk art, modern design and the author’s view, which gives many items in the collections artistic value – a characteristic feature of Alena’s entire work. Subtle connoisseurs and connoisseurs will see in Akhmadullina’s Khokhloma the insight of Russian symbolism - nationality, conciliarity and ritualism, embodied in a picturesque color palette, monumental forms, and the narrative fabulousness of the artistic language. All this is the result of a long study of Khokhloma archives in museums in the place where the craft existed – in the city of Semenov, Nizhny Novgorod region and the Russian Museum of Applied Arts. Highly artistic examples of the 19th century from their collections became inspiration for the designer. The collection includes clothing, furniture, homeware and jewelry that create a distinctive lifestyle. Part of the collection “Khokhloma x Alena Akhmadullina” was painted by artists from the Khokhloma Painting factory, who are bearers of the unique skill of Khokhloma crafts.
In the clothing collection you can find sophisticated dresses with elements of curls in its new interpretation, have time to “grab” a luxurious fur coat using the unique intarsia technique - many items are in a single copy, or purchase items made of denim decorated with the motif of Khokhloma painting using modern techniques. The modern collection of household utensils includes more than three hundred items in the traditional Khokhloma technique of gilded wood under varnish: vases, bowls, plates, the prototypes of which are traditional Khokhloma bratins, supplies, bowls. Porcelain amazes the imagination with its variety and picturesqueness – it immediately asks to decorate the New Year's table.
The collection of furniture “Khokhloma x Akhmadullina” attracts special attention. These are essentially examples of parametric design, an innovative movement, embodied in complex, fluid forms made possible by digital technology. The furniture structures are striking with their futuristic, flowing lines and organic shapes that imitate the dynamism of nature. The collection amazes with its monumentality – a bed with a carved headboard made of solid oak, a sofa in the style of deconstructivism – and this is only a small part of what the design bureau of the same name "Khokhloma x Alena Akhmadullina" offers. Luxurious carpets – also from Alena.In the boutique you can order customized wood products to suit the needs of any client. They are produced taking into account the customer’s original idea from high-quality materials and become unique samples. Also, experienced designers and architects of the design bureau will help in creating interior solutions for an apartment, country house, or turnkey office, creating a comfortable space that meets all technical and style requirements. The interior of the boutique itself is an example of what modern Russian style can look like in a private home, with zoning inviting you to walk through the suite of living rooms, look into the bedroom and office of the owner of the house. Displays of clothing and interior items are decorated with carved ash panels, and the boat arch between the store rooms is made in the shape of bent oak trees. Volumetric “curls” on the walls – handwriting elements of folk crafts have become elements of the corporate style of all collections. Thus, the brand forms a graphic code that occupies its special place in design and architecture.
