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The Nizhny Novgorod region keeps on its lands the secrets of the origin of Khokhloma painting and its craftsmanship. This year the fishery turned 365 years old, and the region’s team boldly declares that Khokhloma is not just a cultural heritage, it is modern and fashionable!
So, in the new campaign, authored by Masha Popova, clothes, furniture and household utensils from the debut collection “Khokhloma x Alena Akhmadullina” are presented. In the footage we see how organically all design objects are integrated into everyday life. The models show how relevant a modern interpretation of the traditional motifs of our cultural code in clothing can be.
The campaign clearly shows how you can ultra-fashionably style one or another item from the collection with the latest ones, turning the image into a more casual one, or, conversely, creating a sophisticated evening look. Campaign has put together several trendy options: a sweatshirt with Khokhloma patterns is worn over the dress; the casual look is “relaxed” with a bright red hat and yellow Asics sneakers. Fur coats combined with sweatpants will appeal to those who prefer sporty chic. And the look - a velvet suit with a baseball cap and sneakers - is an ideal option for those whose day begins at the office and continues at an event with a cocktail dress code. Masha Popova has put together very convincing, original and bold looks for every occasion - thanks to her undeniable experience, she knows like no one else how to look stylish and relevant. Such an emphasis on the main folk craft in the appearance, everyday and evening, is a real trend and an opportunity for any fashionista to stand out from the crowd.
So, in the new campaign, authored by Masha Popova, clothes, furniture and household utensils from the debut collection “Khokhloma x Alena Akhmadullina” are presented. In the footage we see how organically all design objects are integrated into everyday life. The models show how relevant a modern interpretation of the traditional motifs of our cultural code in clothing can be.
The campaign clearly shows how you can ultra-fashionably style one or another item from the collection with the latest ones, turning the image into a more casual one, or, conversely, creating a sophisticated evening look. Campaign has put together several trendy options: a sweatshirt with Khokhloma patterns is worn over the dress; the casual look is “relaxed” with a bright red hat and yellow Asics sneakers. Fur coats combined with sweatpants will appeal to those who prefer sporty chic. And the look - a velvet suit with a baseball cap and sneakers - is an ideal option for those whose day begins at the office and continues at an event with a cocktail dress code. Masha Popova has put together very convincing, original and bold looks for every occasion - thanks to her undeniable experience, she knows like no one else how to look stylish and relevant. Such an emphasis on the main folk craft in the appearance, everyday and evening, is a real trend and an opportunity for any fashionista to stand out from the crowd.
17 december
The Khokhloma x Alena Akhmadullina brand presented its new campaign
The Nizhny Novgorod region keeps on its lands the secrets of the origin of Khokhloma painting and its craftsmanship. This year the fishery turned 365 years old, and the region’s team boldly declares that Khokhloma is not just a cultural heritage, it is modern and fashionable!
So, in the new campaign, authored by Masha Popova, clothes, furniture and household utensils from the debut collection “Khokhloma x Alena Akhmadullina” are presented. In the footage we see how organically all design objects are integrated into everyday life. The models show how relevant a modern interpretation of the traditional motifs of our cultural code in clothing can be.
The campaign clearly shows how you can ultra-fashionably style one or another item from the collection with the latest ones, turning the image into a more casual one, or, conversely, creating a sophisticated evening look. Campaign has put together several trendy options: a sweatshirt with Khokhloma patterns is worn over the dress; the casual look is “relaxed” with a bright red hat and yellow Asics sneakers. Fur coats combined with sweatpants will appeal to those who prefer sporty chic. And the look - a velvet suit with a baseball cap and sneakers - is an ideal option for those whose day begins at the office and continues at an event with a cocktail dress code. Masha Popova has put together very convincing, original and bold looks for every occasion - thanks to her undeniable experience, she knows like no one else how to look stylish and relevant. Such an emphasis on the main folk craft in the appearance, everyday and evening, is a real trend and an opportunity for any fashionista to stand out from the crowd.
So, in the new campaign, authored by Masha Popova, clothes, furniture and household utensils from the debut collection “Khokhloma x Alena Akhmadullina” are presented. In the footage we see how organically all design objects are integrated into everyday life. The models show how relevant a modern interpretation of the traditional motifs of our cultural code in clothing can be.
The campaign clearly shows how you can ultra-fashionably style one or another item from the collection with the latest ones, turning the image into a more casual one, or, conversely, creating a sophisticated evening look. Campaign has put together several trendy options: a sweatshirt with Khokhloma patterns is worn over the dress; the casual look is “relaxed” with a bright red hat and yellow Asics sneakers. Fur coats combined with sweatpants will appeal to those who prefer sporty chic. And the look - a velvet suit with a baseball cap and sneakers - is an ideal option for those whose day begins at the office and continues at an event with a cocktail dress code. Masha Popova has put together very convincing, original and bold looks for every occasion - thanks to her undeniable experience, she knows like no one else how to look stylish and relevant. Such an emphasis on the main folk craft in the appearance, everyday and evening, is a real trend and an opportunity for any fashionista to stand out from the crowd.
