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26 november 2018
The way it was: 200 years of Brooks Brothers
The iconic American brand Brooks Brothers turned 200 years. Established in 1818, the company has been designing classical American clothes for two hundred years now.
On November 24, clients and fans of Brooks Brothers brand were invited for the jubilee party. GUM’s Demonstration Hall was transformed into an immersive space. Guests were engaged in a financial game called £¥€$ (false). In the course of the £¥€$ (false) game, participants were asked to determine the fate of mankind with the help of economic mechanisms and financial case studies.
The successful collaboration of Bosco di Ciliegi and Brooks Brothers in developing the culture of American classic fashion has been evolving for many years. At the moment, there are three Brooks Brothers Boutiques in Russia – in Moscow and Saint Petersburg.
Brooks Brothers is the quintessence of genuine American style. The clients of Brooks Brothers include many celebrities and whole generations of renowned families – politicians, presidents, Hollywood stars, sportsmen, artists and war heroes. Today Brooks Brothers is considered to be a very traditional brand. However, the company was the first US brand that offered ready-to-wear clothes and introduced such important clothing innovations, as seersucker, madras, no-iron shirts, and an original button-down collar. Brooks Brothers is proudly embracing its heritage and values. The brand remains a landmark for men and women’s fashion.

26 november
The way it was: 200 years of Brooks Brothers
The iconic American brand Brooks Brothers turned 200 years. Established in 1818, the company has been designing classical American clothes for two hundred years now.
On November 24, clients and fans of Brooks Brothers brand were invited for the jubilee party. GUM’s Demonstration Hall was transformed into an immersive space. Guests were engaged in a financial game called £¥€$ (false). In the course of the £¥€$ (false) game, participants were asked to determine the fate of mankind with the help of economic mechanisms and financial case studies.
The successful collaboration of Bosco di Ciliegi and Brooks Brothers in developing the culture of American classic fashion has been evolving for many years. At the moment, there are three Brooks Brothers Boutiques in Russia – in Moscow and Saint Petersburg.
Brooks Brothers is the quintessence of genuine American style. The clients of Brooks Brothers include many celebrities and whole generations of renowned families – politicians, presidents, Hollywood stars, sportsmen, artists and war heroes. Today Brooks Brothers is considered to be a very traditional brand. However, the company was the first US brand that offered ready-to-wear clothes and introduced such important clothing innovations, as seersucker, madras, no-iron shirts, and an original button-down collar. Brooks Brothers is proudly embracing its heritage and values. The brand remains a landmark for men and women’s fashion.

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