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A new two-level flagman boutique of the iconic Max Mara brand opened at Line 1 of GUM. The brand’s collections are featured in a store twice the size of the original location. Now all the “made in Italy” items are presented within a spatial 545 m² boutique.
The boutique’s new interior design is similar to the latest flagman store in London. The design reverberates with the new essence of the Italian legacy of Max Mara. Natural stone, metal walls, oak, and etched iron are accentuated by polished iron, bronze, grey Carnico marble elements and wooden furniture.
The welcome area of the boutique features the signature collections, true Max Mara “icons”, as well as the main trends of the current season as reinvented by the brand. Further back you will find the Sportmax and Sportmax Code collections, as well as cashmere accessories: scarves, capes, wraps. It is worth mentioning that the space of the first floor showcasing Max Mara and Elegante Collections is very light and airy with its open display windows overlooking the Red Square.
Do not miss our wardrobe staples on the second floor. You can review the latest trends of the season over a cup of tea or coffee at the cozy living area. Similar corners with comfortable couches and armchairs creating an inviting shopping atmosphere are also located at first floor.
The boutique’s new interior design is similar to the latest flagman store in London. The design reverberates with the new essence of the Italian legacy of Max Mara. Natural stone, metal walls, oak, and etched iron are accentuated by polished iron, bronze, grey Carnico marble elements and wooden furniture.
The welcome area of the boutique features the signature collections, true Max Mara “icons”, as well as the main trends of the current season as reinvented by the brand. Further back you will find the Sportmax and Sportmax Code collections, as well as cashmere accessories: scarves, capes, wraps. It is worth mentioning that the space of the first floor showcasing Max Mara and Elegante Collections is very light and airy with its open display windows overlooking the Red Square.
Do not miss our wardrobe staples on the second floor. You can review the latest trends of the season over a cup of tea or coffee at the cozy living area. Similar corners with comfortable couches and armchairs creating an inviting shopping atmosphere are also located at first floor.
14 january
New Two-Level Max Mara Boutique
A new two-level flagman boutique of the iconic Max Mara brand opened at Line 1 of GUM. The brand’s collections are featured in a store twice the size of the original location. Now all the “made in Italy” items are presented within a spatial 545 m² boutique.
The boutique’s new interior design is similar to the latest flagman store in London. The design reverberates with the new essence of the Italian legacy of Max Mara. Natural stone, metal walls, oak, and etched iron are accentuated by polished iron, bronze, grey Carnico marble elements and wooden furniture.
The welcome area of the boutique features the signature collections, true Max Mara “icons”, as well as the main trends of the current season as reinvented by the brand. Further back you will find the Sportmax and Sportmax Code collections, as well as cashmere accessories: scarves, capes, wraps. It is worth mentioning that the space of the first floor showcasing Max Mara and Elegante Collections is very light and airy with its open display windows overlooking the Red Square.
Do not miss our wardrobe staples on the second floor. You can review the latest trends of the season over a cup of tea or coffee at the cozy living area. Similar corners with comfortable couches and armchairs creating an inviting shopping atmosphere are also located at first floor.
The boutique’s new interior design is similar to the latest flagman store in London. The design reverberates with the new essence of the Italian legacy of Max Mara. Natural stone, metal walls, oak, and etched iron are accentuated by polished iron, bronze, grey Carnico marble elements and wooden furniture.
The welcome area of the boutique features the signature collections, true Max Mara “icons”, as well as the main trends of the current season as reinvented by the brand. Further back you will find the Sportmax and Sportmax Code collections, as well as cashmere accessories: scarves, capes, wraps. It is worth mentioning that the space of the first floor showcasing Max Mara and Elegante Collections is very light and airy with its open display windows overlooking the Red Square.
Do not miss our wardrobe staples on the second floor. You can review the latest trends of the season over a cup of tea or coffee at the cozy living area. Similar corners with comfortable couches and armchairs creating an inviting shopping atmosphere are also located at first floor.
