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+7 (495) 788-4343 info@gum.ru
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5 april 2019
GUM’s Digital Tree
An art object opened at GUM on the eve of the transition of Moscow to digital broadcasting.
An opening of the Digital TV Tree took place on April 5 at 5:00 AM in the very heart of Moscow, at GUM. It represents a unique art-object that serves as a symbol of the transition of Russia to a new TV format. The opening ceremony took place on the eve of the second wave of disconnecting the analog signal that will occur in 20 regions of Russia.
The Digital Tree consolidated TV channels of two multiplexes. Since the full launch of digital broadcasting by the end of 2018, all inhabitants of Russia were able to receive these channels in HD quality.
The ceremony was attended by Konstantin Noskov, Minister of Digital Development, Communications and Mass Media, Alexander Gorbenko, Moscow Deputy Mayor on regional safety and information politics Andrey Romanchenko, General Director of the Russian Television and Radio Broadcasting Network (RTRS), and the Chairman of the Board of Directors Mikhail Kusnirovich.
Mikhail Kusnirovich: Even before the digital era, all Muscovites were very well familiar with the message: Dear friends, if you have lost each other – meet at the center of GUM, by the fountain. These were the times long before the digital epoch; we had no cell phones. We had strong human connections, though. Today you will see something even more impressive than a fountain, a digital tree. Bosco is a forest full of cherry trees, after all. It explains why we were very excited by this art concept. And do not miss a fascinating display on Line 3 about the history of analog TV. I wish the best of luck to the general initiative of digital TV broadcasting. There should be a new saying – meeting place – at the center of GUM, by the digital tree.”
An exhibition on the history of TV opened simultaneously with the art-object at GUM. Visitors can view rare studio equipment and the newest UltraHD 4К technologies. There is also a separate display regarding a unique infrastructure construction project of a digital broadcasting network. This extensive network will cover all of Russiam from Kaliningrad to Kamchatka; it will involve more than 98% of Russia’s population and 5040 facilities.
The digital exhibition on GUM’s Line 3 is open through April 24. See you at GUM!

5 april
GUM’s Digital Tree
An art object opened at GUM on the eve of the transition of Moscow to digital broadcasting.
An opening of the Digital TV Tree took place on April 5 at 5:00 AM in the very heart of Moscow, at GUM. It represents a unique art-object that serves as a symbol of the transition of Russia to a new TV format. The opening ceremony took place on the eve of the second wave of disconnecting the analog signal that will occur in 20 regions of Russia.
The Digital Tree consolidated TV channels of two multiplexes. Since the full launch of digital broadcasting by the end of 2018, all inhabitants of Russia were able to receive these channels in HD quality.
The ceremony was attended by Konstantin Noskov, Minister of Digital Development, Communications and Mass Media, Alexander Gorbenko, Moscow Deputy Mayor on regional safety and information politics Andrey Romanchenko, General Director of the Russian Television and Radio Broadcasting Network (RTRS), and the Chairman of the Board of Directors Mikhail Kusnirovich.
Mikhail Kusnirovich: Even before the digital era, all Muscovites were very well familiar with the message: Dear friends, if you have lost each other – meet at the center of GUM, by the fountain. These were the times long before the digital epoch; we had no cell phones. We had strong human connections, though. Today you will see something even more impressive than a fountain, a digital tree. Bosco is a forest full of cherry trees, after all. It explains why we were very excited by this art concept. And do not miss a fascinating display on Line 3 about the history of analog TV. I wish the best of luck to the general initiative of digital TV broadcasting. There should be a new saying – meeting place – at the center of GUM, by the digital tree.”
An exhibition on the history of TV opened simultaneously with the art-object at GUM. Visitors can view rare studio equipment and the newest UltraHD 4К technologies. There is also a separate display regarding a unique infrastructure construction project of a digital broadcasting network. This extensive network will cover all of Russiam from Kaliningrad to Kamchatka; it will involve more than 98% of Russia’s population and 5040 facilities.
The digital exhibition on GUM’s Line 3 is open through April 24. See you at GUM!