Juicy Couture brand was successfully launched in 1996, presenting its sports suits of velour fabric. It was a revolution in the fashion world - after all, the articles combined vivid sexuality and absolute comfort. Now, having brightly celebrated its majority (21st anniversary, as is common in the USA, the homeland of the brand), Juicy Couture decided to remind about its first creation, which became the symbol of the whole epoch.
The new spring-summer collection, which is available in the boutique of the brand in GUM, is about a variety of trendy silhouettes embodied in velour. Midi dresses, short tank-tops, stylish bomber jacket and polo-shirts, shorts...
Juicy Next Generation campaign has become a new chapter in the timeline of the brand. Young girls who live in a new rhythm have become its faces. Their Instagram has become more popular than fashion magazines, their looks create trends. This is the new generation that chooses Juicy Couture.
See you in Juicy Couture in GUM!
Juicy Couture brand was successfully launched in 1996, presenting its sports suits of velour fabric. It was a revolution in the fashion world - after all, the articles combined vivid sexuality and absolute comfort. Now, having brightly celebrated its majority (21st anniversary, as is common in the USA, the homeland of the brand), Juicy Couture decided to remind about its first creation, which became the symbol of the whole epoch.
The new spring-summer collection, which is available in the boutique of the brand in GUM, is about a variety of trendy silhouettes embodied in velour. Midi dresses, short tank-tops, stylish bomber jacket and polo-shirts, shorts...
Juicy Next Generation campaign has become a new chapter in the timeline of the brand. Young girls who live in a new rhythm have become its faces. Their Instagram has become more popular than fashion magazines, their looks create trends. This is the new generation that chooses Juicy Couture.
See you in Juicy Couture in GUM!