On March 29th, the famous German brand BOSS opened the new flagship store at the 3rd GUM line. The evening was started by a welcome cocktail at the boutique, after which the guests were invited to the GUM's Demonstration Hall, where a spectacular 3D show was prepared for them in honor of the event.
Music background was entrusted to the fashionable DJ duo S-BROTHER-S and special Boss of the Night cocktail won the glory of the main drink of the evening.
Natalia Osmann, Igor Garanin, Konstantin and Olga Andrikopulos, Massimo Carrera, Marco Tabucchi, Nikolai Uskov and many others were among the guests of the evening.
The new 600 m2 flagship store offers both men’s & women’s collections, as well as all major accessories’ lines of brand. The interior is designed in the characteristic style of the brand featuring minimalism and calm colors. However, the severity and austerity of architectural lines is replenished by the variety of the collection: the brand introduced a new color palette, choosing lush shades of scarlet, emerald and bright blue this season.
See you in new BOSS store in GUM!
On March 29th, the famous German brand BOSS opened the new flagship store at the 3rd GUM line. The evening was started by a welcome cocktail at the boutique, after which the guests were invited to the GUM's Demonstration Hall, where a spectacular 3D show was prepared for them in honor of the event.
Music background was entrusted to the fashionable DJ duo S-BROTHER-S and special Boss of the Night cocktail won the glory of the main drink of the evening.
Natalia Osmann, Igor Garanin, Konstantin and Olga Andrikopulos, Massimo Carrera, Marco Tabucchi, Nikolai Uskov and many others were among the guests of the evening.
The new 600 m2 flagship store offers both men’s & women’s collections, as well as all major accessories’ lines of brand. The interior is designed in the characteristic style of the brand featuring minimalism and calm colors. However, the severity and austerity of architectural lines is replenished by the variety of the collection: the brand introduced a new color palette, choosing lush shades of scarlet, emerald and bright blue this season.
See you in new BOSS store in GUM!
