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GUM is open daily from 10:00 to 22:00
Single Enquiry Service: +7 (495) 788-4343 | info@gum.ru
Daily from 10:00 to 22:00
+7 (495) 788-4343 info@gum.ru
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Latest News
3 july 2019
Flower Fest 2019 official opened at GUM
The annual festival was launched on July 3. For the seventh consecutive year, Russia’s Main Department Store turned into a blossoming garden!
Famous actors, TV presenters, musicians, athletes, and GUM’s best employees served as gardeners, among them – Ingeborga Dapkunaite, Daria Poverenova, Nadezhda Sysoeva, Alexander Oleshko, Vlad Lisovets, Elena Zakharova, Aram Mnatsakanov, Yang Ge, Veronika Fedorova, Ekaterina Inberg, Anastasia Tairi, Viktoria Romanenko, Lika Kashirina, Eldar Khakimov, Anna Zamurueva. Each of the participants placed a blossoming plant in the very heart of Moscow, at GUM.
Alexander Oleshko:
— I visit the festival each year. Red Square literally becomes a flower field. I am proud that the 300 thousand flowers presented here include my own blossoms. I am immediately reminded of my childhood. Moreover, this year the decorations even include a statue of a woman with an oar! A special type of garden phlox was even created this year and was given my name: Alexander Oleshko!
Vlad Lisovets:
— I have my own patio which serves as my base of operations for everything connected with gardening. I grow everything here: pine trees, flowers etc. To grow the perfect plants, one has to have his heart in the right place. 
Elena Zakharova:
— I love hydrangeas and peonies, though it is a pity that both have a short lifespan. Roses are a must for the dacha. I grew up near Sokolniki Park. GUM Flower Fest makes me remember my childhood.
The Festival opened on July 3 with a performance of the internationally renowned Nadezhda Nadezhdina Beryozka State Academic Ballet headed by Mila Koltzova. The 70-year old ensemble is a successor of the Russian traditional dance school.
Over 310 000 plants were grown for the GUM Flower Fest: begonias, gazanias, dahlias, New Guinea impatiens, double-flowered pelargoniums, multiflora chrysanthemums, kalanchoes, ageratums, marigolds, coleuses, cinerarias are just a few plants that are be flowering in GUM.
The GUM historical building is decorated inside out: there are going to be flower arrangements along the lines, fresh flowers carpets blossom, cache pots with begonias decorate the façade from the first to the third floor. The colors and aromas of the flowers are mind-boggling! The whole perimeter of the flower beds is illuminated. For the first time, BoscoFiori is selling seasonal flowers at special prices at the center of GUM, by the fountain.
This year Italy, represented by ENIT — the Italian Government Tourist Board – became the partner of the Fest for the first time. The unique fresh flower arrangement The Italian TriColour is on display on Line 1.
GUM has been transformed into a Soviet-style park of recreation and leisure from the 1950s. The visitors are transported to the epoch of social realism: Woman with a Ball, Swimmer, Basketball Player, Soccer Player, and finally the so-called Girl with an Oar. These images became archetypical for all types of sculptures and shared much of the stylistic flourishes that were introduced by Ivan Shadr and Romuald Iodko.
Yang Ge:
— To be honest, I don't keep flowers at home. I tried multiple times to decorate my house with plants, but they inevitable die on me, even cactuses. My mom said that my symbol is Fire and that is why I can't keep any flowers alive, my energy literally burns them up! Still, I do love peonies – the symbol of China – and roses!
Veronika Fedorova:
— I really do like flowers! We have a full greenhouse at our dacha, filled with peonies and lilacs. I also love daisies – these wild flowers are the perfect complement to the dress of any woman. I also like planting peonies – the dream of any girl.
Lika Kashirina:
— I keep flowers at home, I love them. But I constantly go on tour, and my flowers immediately begin wilting. As soon as I return home, I begin to revitalize them. I especially like roses.

3 july
Flower Fest 2019 official opened at GUM
The annual festival was launched on July 3. For the seventh consecutive year, Russia’s Main Department Store turned into a blossoming garden!
Famous actors, TV presenters, musicians, athletes, and GUM’s best employees served as gardeners, among them – Ingeborga Dapkunaite, Daria Poverenova, Nadezhda Sysoeva, Alexander Oleshko, Vlad Lisovets, Elena Zakharova, Aram Mnatsakanov, Yang Ge, Veronika Fedorova, Ekaterina Inberg, Anastasia Tairi, Viktoria Romanenko, Lika Kashirina, Eldar Khakimov, Anna Zamurueva. Each of the participants placed a blossoming plant in the very heart of Moscow, at GUM.
Alexander Oleshko:
— I visit the festival each year. Red Square literally becomes a flower field. I am proud that the 300 thousand flowers presented here include my own blossoms. I am immediately reminded of my childhood. Moreover, this year the decorations even include a statue of a woman with an oar! A special type of garden phlox was even created this year and was given my name: Alexander Oleshko!
Vlad Lisovets:
— I have my own patio which serves as my base of operations for everything connected with gardening. I grow everything here: pine trees, flowers etc. To grow the perfect plants, one has to have his heart in the right place. 
Elena Zakharova:
— I love hydrangeas and peonies, though it is a pity that both have a short lifespan. Roses are a must for the dacha. I grew up near Sokolniki Park. GUM Flower Fest makes me remember my childhood.
The Festival opened on July 3 with a performance of the internationally renowned Nadezhda Nadezhdina Beryozka State Academic Ballet headed by Mila Koltzova. The 70-year old ensemble is a successor of the Russian traditional dance school.
Over 310 000 plants were grown for the GUM Flower Fest: begonias, gazanias, dahlias, New Guinea impatiens, double-flowered pelargoniums, multiflora chrysanthemums, kalanchoes, ageratums, marigolds, coleuses, cinerarias are just a few plants that are be flowering in GUM.
The GUM historical building is decorated inside out: there are going to be flower arrangements along the lines, fresh flowers carpets blossom, cache pots with begonias decorate the façade from the first to the third floor. The colors and aromas of the flowers are mind-boggling! The whole perimeter of the flower beds is illuminated. For the first time, BoscoFiori is selling seasonal flowers at special prices at the center of GUM, by the fountain.
This year Italy, represented by ENIT — the Italian Government Tourist Board – became the partner of the Fest for the first time. The unique fresh flower arrangement The Italian TriColour is on display on Line 1.
GUM has been transformed into a Soviet-style park of recreation and leisure from the 1950s. The visitors are transported to the epoch of social realism: Woman with a Ball, Swimmer, Basketball Player, Soccer Player, and finally the so-called Girl with an Oar. These images became archetypical for all types of sculptures and shared much of the stylistic flourishes that were introduced by Ivan Shadr and Romuald Iodko.
Yang Ge:
— To be honest, I don't keep flowers at home. I tried multiple times to decorate my house with plants, but they inevitable die on me, even cactuses. My mom said that my symbol is Fire and that is why I can't keep any flowers alive, my energy literally burns them up! Still, I do love peonies – the symbol of China – and roses!
Veronika Fedorova:
— I really do like flowers! We have a full greenhouse at our dacha, filled with peonies and lilacs. I also love daisies – these wild flowers are the perfect complement to the dress of any woman. I also like planting peonies – the dream of any girl.
Lika Kashirina:
— I keep flowers at home, I love them. But I constantly go on tour, and my flowers immediately begin wilting. As soon as I return home, I begin to revitalize them. I especially like roses.