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GUM is open daily from 10:00 to 22:00
Single Enquiry Service: +7 (495) 788-4343 | info@gum.ru
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Daily from 10:00 to 22:00
+7 (495) 788-4343 info@gum.ru
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Latest News
14 may 2020
ETRO: Fashion on Quarantine. No Pasaran! Live Broadcast
We are continuing the Fashion on Quarantine. No Pasaran! live broadcast series. Join us on May 14, at 18:00, @bosco_di_ciliegi and @gum_ru. Etro Division Head Irina Kirpach will talk about the SS 2020 men’s and women’s collections and will demonstrate the summer looks by the famous Italian brand.

The paisley ornament is a recognizable symbol of Etro. Girolamo Etro brought it from his travels to India. The creative team of the brand continuously reinterprets paisley: it is included in intricate patterns, colored in various hues, appears on embroidery.
For the SS 2020 season, paisley is combined with colored stripes on light silk dresses, flowing tunics, and blouses in the hippie style of the 1970s. The colorful flowery prints are combined with embroidery and fanciful Eastern patterns.
The key points of the men’s collection by Etro are logomania and the arnica print that appear in silk and nylon articles. Bomber jackets and shirts are decorated with the traditional Pegasus label of the brand.
The oversize trend is reflected in wide-leg trousers, shirts, and jackets. Coats and cardigans can be combined with sweatshirts to ensure a more relaxed casual look.

The SS 2020 women’s and men’s collection by Etro are already available at our online store. Starting from May 1, an additional discountis available for the SS 2020 collection:
– First item discount — 20% with your Bosco loyalty card;
– Second item discount — 40% with your Bosco loyalty card.
The “second item” refers to the item with the lowest price. If you are ordering more than two items – the 40% discount applies to every second item with the lowest price.
14 may
ETRO: Fashion on Quarantine. No Pasaran! Live Broadcast
We are continuing the Fashion on Quarantine. No Pasaran! live broadcast series. Join us on May 14, at 18:00, @bosco_di_ciliegi and @gum_ru. Etro Division Head Irina Kirpach will talk about the SS 2020 men’s and women’s collections and will demonstrate the summer looks by the famous Italian brand.

The paisley ornament is a recognizable symbol of Etro. Girolamo Etro brought it from his travels to India. The creative team of the brand continuously reinterprets paisley: it is included in intricate patterns, colored in various hues, appears on embroidery.
For the SS 2020 season, paisley is combined with colored stripes on light silk dresses, flowing tunics, and blouses in the hippie style of the 1970s. The colorful flowery prints are combined with embroidery and fanciful Eastern patterns.
The key points of the men’s collection by Etro are logomania and the arnica print that appear in silk and nylon articles. Bomber jackets and shirts are decorated with the traditional Pegasus label of the brand.
The oversize trend is reflected in wide-leg trousers, shirts, and jackets. Coats and cardigans can be combined with sweatshirts to ensure a more relaxed casual look.

The SS 2020 women’s and men’s collection by Etro are already available at our online store. Starting from May 1, an additional discountis available for the SS 2020 collection:
– First item discount — 20% with your Bosco loyalty card;
– Second item discount — 40% with your Bosco loyalty card.
The “second item” refers to the item with the lowest price. If you are ordering more than two items – the 40% discount applies to every second item with the lowest price.
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