Time is what you make of it. Many people believe that it can even heal a broken heart. The new Swatch collection offers a fresh perspective on the holiday of Love. The four models by Swatch deal away with the typical Valentine’s Day proclamations and go for the opposite mood: each watch tells a humorous and ironic story to bring comfort to all lonely hearts.

The dashing red P(E/A)NSE-MOI has a soft inside full of love, and comes in a special packaging packed with plasters ready to mend your broken heart. In case the treatment doesn’t work, well, at least you’ll look awesome with it. HATE 2 LOVE is about double meanings and complex emotions. During the day, the deep black silicone watch shouts “I HATE TO LOVE YOU”. At night, when the mind is overcharged with thoughts, the words “I LOVE YOU” glow up and shine some clarity into the dial. The 70s are never out of style. BEATING LOVE and BEATING PINK by Swatch offer colorful lines that follow the pulse from the strap to the dial, shaping a heart.

The new models by Swatch will bring you only tears of joy! The collection is already available at Swatch, Line 3, GUM.