A letter is sent to your email.
Please, confirm the subscription

Post a review
Your name
Your email
Choose email subject
Text
Интернет-магазин ГУМа
Вы должны дать согласие на обработку своих персональных данных
GUM is open daily from 10:00 to 22:00
Single Enquiry Service: +7 (495) 788-4343 | info@gum.ru
Daily from 10:00 to 22:00
+7 (495) 788-4343 info@gum.ru
All news
Latest News
4 march 2021
Swatch X MoMA

Swatch presents a new collection inspired by the world of art.

The assortment features six unique creations inspired by artworks in MoMA’s Collection, including The Starry Night (1889) by Vincent van Gogh, Hope, II (1907-1908) by Gustav Klimt, The Dream (1910) by Henri Rousseau, Composition in Oval with Color Planes 1 (1914) by Piet Mondrian, The City and Design, The Wonders of Life on Earth, Isamu Kurita (1966) by Tadanori Yokoo, and New York (1968) by Tadanori Yokoo. These watches can be purchased individually or as a collector’s edition. Swatch and MoMA developed a special box for the collector’s edition inspired by the Blade Stair, a prominent architectural feature of MoMA.

Swatch has also collaborated with artist Beatriz Milhazes to include three of her works from MoMA’s collection – Suculentas Beringelas (Succulent Eggplants) (1996), O Espelho (The Mirror) (2000), and Meu Bem (2008) – on the Swatch X You platform. Swatch X You allows customers to create their own customized watch style.

The Swatch X MoMA collection is available starting from March 4, 2021 at the Swatch brand store on GUM’s Line 3.


4 march
Swatch X MoMA

Swatch presents a new collection inspired by the world of art.

The assortment features six unique creations inspired by artworks in MoMA’s Collection, including The Starry Night (1889) by Vincent van Gogh, Hope, II (1907-1908) by Gustav Klimt, The Dream (1910) by Henri Rousseau, Composition in Oval with Color Planes 1 (1914) by Piet Mondrian, The City and Design, The Wonders of Life on Earth, Isamu Kurita (1966) by Tadanori Yokoo, and New York (1968) by Tadanori Yokoo. These watches can be purchased individually or as a collector’s edition. Swatch and MoMA developed a special box for the collector’s edition inspired by the Blade Stair, a prominent architectural feature of MoMA.

Swatch has also collaborated with artist Beatriz Milhazes to include three of her works from MoMA’s collection – Suculentas Beringelas (Succulent Eggplants) (1996), O Espelho (The Mirror) (2000), and Meu Bem (2008) – on the Swatch X You platform. Swatch X You allows customers to create their own customized watch style.

The Swatch X MoMA collection is available starting from March 4, 2021 at the Swatch brand store on GUM’s Line 3.


ГУМ
109012 Москва Красная площадь, 3
8 (800) 700-28-28 internetboutique@gum.ru