november
november
GUM New Year Fair
GUM is sparkling with thousands of festive lights and is filled with aromas of fir-needles and mandarins. New Year is coming to town! A 25-meter New Year tree is installed in the place of the fountain. The New Year Fair stalls are located around the tree. GUM is ready for the holidays! Streets with multi-colored houses, huge kaleidoscopes below the dome, serpentines, touching animated movies characters from Soviet cartoons, and even a forest of 90 specially designed New Year trees.
The Way It Was: Grand Opening of GUM Ice Rink and GUM Fair
The Grand Opening of GUM Ice Rink and GUM Fair took place on November 29 at the Red Square.
The GUM Ice Rink is dedicated this year to beloved characters from the golden collection of Soyuzmultfilm cartoons: Cheburashka and Gena the Crocodile, the Wolf and the Rabbit from Just you wait, Winnie-the-Pooh and the inhabitants of Prostokvashino Village. This is no coincidence: in 2019 several of the above-mentioned animated movies will celebrate the 50-year anniversary of their release.
The GUM Ice Rink is dedicated this year to beloved characters from the golden collection of Soyuzmultfilm cartoons: Cheburashka and Gena the Crocodile, the Wolf and the Rabbit from Just you wait, Winnie-the-Pooh and the inhabitants of Prostokvashino Village. This is no coincidence: in 2019 several of the above-mentioned animated movies will celebrate the 50-year anniversary of their release.
The Official Opening Ceremony of the GUM Ice Rink at Red Square on November 29
The main Ice Rink of Russia is sure to bring magic and joy to every visitor! The theme of the 13th season of the GUM Ice Rink is focused on favorite characters from Soviet cartoons. The first open session of the season is on November 30.
The way it was: 200 years of Brooks Brothers
On November 24, clients and fans of Brooks Brothers brand were invited for the jubilee party. GUM’s Demonstration Hall was transformed into an immersive space. Guests were engaged in a financial game called £¥€$ (false). In the course of the £¥€$ (false) game, participants were asked to determine the fate of mankind with the help of economic mechanisms and financial case studies.
New Perfume for Women: Her by Burberry
The new Her fragrance captures the bold attitude and adventurous spirit of a Londoner. British actress and model Cara Delevingne is the face of the advertising campaign. She is the personification of London and its inhabitants. The ad campaign was shot by photographer Juergen Teller in a home video style that plays like a slideshow depicting Cara in her home city.