12 STOREEZ is a premium lifestyle brand specialising in timeless, minimalist designs that create a thoughtfully curated wardrobe for women and men. Founded in 2014 in Yekaterinburg by Ivan Khokhlov and sisters Irina and Marina Golomazdiny, the brand is rooted in the concept of a capsule wardrobe: versatile textures and shades that pair seamlessly within each collection and across past seasons. With a focus on natural, tactile, and durable materials sourced from the best suppliers in Europe and China, 12 STOREEZ brings beauty and comfort to your everyday life.
12 STOREEZ is a premium lifestyle brand specialising in timeless, minimalist designs that create a thoughtfully curated wardrobe for women and men. Founded in 2014 in Yekaterinburg by Ivan Khokhlov and sisters Irina and Marina Golomazdiny, the brand is rooted in the concept of a capsule wardrobe: versatile textures and shades that pair seamlessly within each collection and across past seasons. With a focus on natural, tactile, and durable materials sourced from the best suppliers in Europe and China, 12 STOREEZ brings beauty and comfort to your everyday life.