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GUM is open daily from 10:00 to 22:00
Single Enquiry Service: +7 (495) 788-4343 | info@gum.ru
Daily from 10:00 to 22:00
+7 (495) 788-4343 info@gum.ru
+7(495)644-27-13
1 линия | 1 этаж
Location
The new store spreads across two levels and presents both Women’s and Men’s leather goods, Ready-To- Wear, Accessories and Shoes Collection. 

Both the Woman and the Man areas are conceived to be in contrast with the historical environment of GUM so as to give visibility to the arches and vaults spanning over the ground and first floor. A stainless-steel frame outlines the various displays and guides the clients through the boutique. Thanks to the several windows and the overlook through the outside, the boutique is embraced by natural daylight. 

At the entrance of the boutique the Fior di Pesco marble gives a very luxurious and high-end welcome into the area dedicated to the Women’s bags and accessories. The latest styles and models are displayed on champagne metal shelves with white and gold handmade stucco backgrounds highlights. The main display in metal champagne and ivory leather, centered with the window, creates the illusion that the bags are suspended in the air. Light pink handmade colored carpets characterize the floor, together with some unique furniture pieces, such as the low table ‘Progetto non finito’ by Dimore Studio. 

The staircase that leads to the first floor is also made of Fior di Pesco marble in the tones of light grey with light pink veins, placed through a book matching practice. The walls are both in 3D plasters and glass with a textured film that allows to have a clear vision on the ground-floor. Everything in enlightened by a chandelier featuring a copper structure and blown glass lamps with a special color palette that perfectly matches with the surrounding environment. 

On the first floor, the Women’s Ready-to-Wear and Shoes Collections are displayed on showcases with metal champagne tubes. The main color palette is still made by different shades of powder pink in the same tones of the handmade carpets. Exclusive design elements embellish the space, such as the Sofa and the low tables in marble with different colours realized by Cristina Celestino for THE HAPPY ROOM at Design Miami 2016 and the Twist Console by Thierry Lemaire, created in occasion of the Salone del Mobile Milano 2018. 

The same floor, features also the Men’s Ready-to-Wear, Bags, Accessories and Shoes Collection; the environment gradually changes, being replaced by a more masculine atmosphere. The shelves, in black lacquer and cork, present a dark metal structure with champagne details. The accessories and the sneakers are displayed towards the end of the room, featuring a grey 3D plaster on the wall and showcases covered in light pink inside and grey silk on the back. The masculine tone of the room is also enhanced by the handmade carpets with blue tints. 

The new store spreads across two levels and presents both Women’s and Men’s leather goods, Ready-To- Wear, Accessories and Shoes Collection. 

Both the Woman and the Man areas are conceived to be in contrast with the historical environment of GUM so as to give visibility to the arches and vaults spanning over the ground and first floor. A stainless-steel frame outlines the various displays and guides the clients through the boutique. Thanks to the several windows and the overlook through the outside, the boutique is embraced by natural daylight. 

At the entrance of the boutique the Fior di Pesco marble gives a very luxurious and high-end welcome into the area dedicated to the Women’s bags and accessories. The latest styles and models are displayed on champagne metal shelves with white and gold handmade stucco backgrounds highlights. The main display in metal champagne and ivory leather, centered with the window, creates the illusion that the bags are suspended in the air. Light pink handmade colored carpets characterize the floor, together with some unique furniture pieces, such as the low table ‘Progetto non finito’ by Dimore Studio. 

The staircase that leads to the first floor is also made of Fior di Pesco marble in the tones of light grey with light pink veins, placed through a book matching practice. The walls are both in 3D plasters and glass with a textured film that allows to have a clear vision on the ground-floor. Everything in enlightened by a chandelier featuring a copper structure and blown glass lamps with a special color palette that perfectly matches with the surrounding environment. 

On the first floor, the Women’s Ready-to-Wear and Shoes Collections are displayed on showcases with metal champagne tubes. The main color palette is still made by different shades of powder pink in the same tones of the handmade carpets. Exclusive design elements embellish the space, such as the Sofa and the low tables in marble with different colours realized by Cristina Celestino for THE HAPPY ROOM at Design Miami 2016 and the Twist Console by Thierry Lemaire, created in occasion of the Salone del Mobile Milano 2018. 

The same floor, features also the Men’s Ready-to-Wear, Bags, Accessories and Shoes Collection; the environment gradually changes, being replaced by a more masculine atmosphere. The shelves, in black lacquer and cork, present a dark metal structure with champagne details. The accessories and the sneakers are displayed towards the end of the room, featuring a grey 3D plaster on the wall and showcases covered in light pink inside and grey silk on the back. The masculine tone of the room is also enhanced by the handmade carpets with blue tints.