New Balance was established in the US city of Belmont in 1906. A 33-year-old immigrant from England, William Riley founded the lab for corrective devices’ development and manufacture there. Watching the chicken, walking in the garden, he drew attention to its excellent stability and superior balance when walking due to the structure of chicken’s foot featuring three points of support. This idea was soon embodied in the design of the footwear support system. He has developed a special instep, providing the support of feet on three points like chicken foot. This technology has brought recognition to him and the brand has got the first official name - New Balance Arch Company.
Techs and modern design make New Balance one of the most popular fashion brands. It is chosen by professional athletes and stylish citizens.
New pop-up store of New Balance brand in GUM offers a wide selection of footwear, apparels and accessories for sports and everyday life, as well as limited collections of sneakers made in the factories of the US and England.
New Balance was established in the US city of Belmont in 1906. A 33-year-old immigrant from England, William Riley founded the lab for corrective devices’ development and manufacture there. Watching the chicken, walking in the garden, he drew attention to its excellent stability and superior balance when walking due to the structure of chicken’s foot featuring three points of support. This idea was soon embodied in the design of the footwear support system. He has developed a special instep, providing the support of feet on three points like chicken foot. This technology has brought recognition to him and the brand has got the first official name - New Balance Arch Company.
Techs and modern design make New Balance one of the most popular fashion brands. It is chosen by professional athletes and stylish citizens.
New pop-up store of New Balance brand in GUM offers a wide selection of footwear, apparels and accessories for sports and everyday life, as well as limited collections of sneakers made in the factories of the US and England.
