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They filled the ladies' and gentlemen's wardrobes with polo shirts, madras checks and lozenge print, transforming the preppy style into a fashionable world trend. Neatness, convenience and elitism proclaimed by Brooks Brothers 200 years ago provided it with the love of almost all American presidents - from Abraham Lincoln to John F. Kennedy, Bill Clinton and Barack Obama. Brooks Brothers is a legislator and a sample of the male classics for the two centuries. The company celebrates its 200th anniversary this year, which can be seen in the shop windows in GUM. The Brooks Brothers symbol is a sheep on a ribbon. It is the emblem of the very famous and prestigious Order of the Golden Fleece, existing since the XV century. Over time, it has been started to being used in ads by the European producers of wool and wool products. Brooks Brothers decided to make it the brand’s symbol, in fact a logo, hinting at the high quality of its products.
Brooks Brothers / spring-summer 2018
They filled the ladies' and gentlemen's wardrobes with polo shirts, madras checks and lozenge print, transforming the preppy style into a fashionable world trend. Neatness, convenience and elitism proclaimed by Brooks Brothers 200 years ago provided it with the love of almost all American presidents - from Abraham Lincoln to John F. Kennedy, Bill Clinton and Barack Obama. Brooks Brothers is a legislator and a sample of the male classics for the two centuries. The company celebrates its 200th anniversary this year, which can be seen in the shop windows in GUM. The Brooks Brothers symbol is a sheep on a ribbon. It is the emblem of the very famous and prestigious Order of the Golden Fleece, existing since the XV century. Over time, it has been started to being used in ads by the European producers of wool and wool products. Brooks Brothers decided to make it the brand’s symbol, in fact a logo, hinting at the high quality of its products.
