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Интернет-магазин ГУМа
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GUM is open daily from 10:00 to 22:00
Single Enquiry Service: +7 (495) 788-4343 | info@gum.ru
Daily from 10:00 to 22:00
+7 (495) 788-4343 info@gum.ru
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Latest shopwindows
Hermès / Fall-Winter 2018/19
“Play” was the name of the game for Hermès in 2018. The boutique shop windows in GUM invite visitors to discover the world of winter activities.
Little foxes – characters from traditional Russian folk fairy tales – are pretty busy: they are skiing, sledding downhill, knitting New Year trees, making a snowman, and even fortune-telling!
Each of the shop windows reveals a story or symbol related to Hermès. For example, the snowman is actually a snowhorse, the main symbol of the House. An omnibus depicted on the very first Hermès silk scarf appears on the snowy slope at Vetoshny Lane.
For the first time ever, the decorations in the shop windows of Hermès are almost completely hand knitted in wool. The choice of such an unusual material makes the display warm and fuzzy and reminds us of our childhood.

Hermès / Fall-Winter 2018/19
“Play” was the name of the game for Hermès in 2018. The boutique shop windows in GUM invite visitors to discover the world of winter activities.
Little foxes – characters from traditional Russian folk fairy tales – are pretty busy: they are skiing, sledding downhill, knitting New Year trees, making a snowman, and even fortune-telling!
Each of the shop windows reveals a story or symbol related to Hermès. For example, the snowman is actually a snowhorse, the main symbol of the House. An omnibus depicted on the very first Hermès silk scarf appears on the snowy slope at Vetoshny Lane.
For the first time ever, the decorations in the shop windows of Hermès are almost completely hand knitted in wool. The choice of such an unusual material makes the display warm and fuzzy and reminds us of our childhood.