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GUM is open daily from 10:00 to 22:00
Single Enquiry Service: +7 (495) 788-4343 | info@gum.ru
Daily from 10:00 to 22:00
+7 (495) 788-4343 info@gum.ru
All shopwindows
Latest shopwindows
Isaia / Fall-Winter 2018/19
The New Year shop window of the famous Neapolitan brand incorporates quite a few hidden symbols and codes. The fans of the brand will not face any problems whatsoever in deciphering them. We are here to help to unveil the secrets behind the curtain.
Along with red and coral red, purple is one of Isaia’s signature colors, this helps explain the color of the Christmas tree. Four hands on the piano – an indispensable attribute of any Isaia store - embody the language of signs, a language that is especially significant for Neapolitans who rely on it even more than verbal communication. Any emotion, and even a whole life can be expressed through gestures.
Intriguing red chandeliers support the color palette of the brand. Red is everywhere in Naples: from the tomatoes at the morning market to the blood of Saint Januarius or the lava of Mount Vesuvius.

Isaia / Fall-Winter 2018/19
The New Year shop window of the famous Neapolitan brand incorporates quite a few hidden symbols and codes. The fans of the brand will not face any problems whatsoever in deciphering them. We are here to help to unveil the secrets behind the curtain.
Along with red and coral red, purple is one of Isaia’s signature colors, this helps explain the color of the Christmas tree. Four hands on the piano – an indispensable attribute of any Isaia store - embody the language of signs, a language that is especially significant for Neapolitans who rely on it even more than verbal communication. Any emotion, and even a whole life can be expressed through gestures.
Intriguing red chandeliers support the color palette of the brand. Red is everywhere in Naples: from the tomatoes at the morning market to the blood of Saint Januarius or the lava of Mount Vesuvius.