Cinema in GUM is a chamber theatre showing movies in three different halls. This architecture project was performed for GUM only and offers for the visitors classic theatre décor with the most advanced acoustics standards.
GUM cinema kept the historic architecture of the Main Universal Store. There are moldings in the early XX century’s style on the ceiling and those famous crystal chandeliers. We have refurbished and processed the chandeliers with a special varnish as the crystals must not clink when high or low sounds are emitted. Oversized windows overlook the Vetoshny lane and velvet layered curtains are drawn over them when the viewing begins. The inner layer is made of special fireproof fabrics and improves the sound and outer layer makes the hall look more theatrically solemn.
There are most advanced digital and acoustics systems in the cinema. A wide screen of 6.5×4 meters is properly placed at a calculated distance that prevents the first row visitors’ eyes’ fatigue to the end of the movie. To organize the space and choose the technical systems we addressed Mikhail Yurievich Lane, the head of acoustics lab of the Moscow Research and Project Institute for culture, resort, sport and public health who helped us in this project.
There are three halls in GUM cinema: large (70 seats), children (20 seats) and VIP-hall for 16 people. The large hall does not have those ordinary tip-up seats, but offers spacious and soft velvet armchairs. Children hall has cozy beanbags and our boys and girls will feel more than comfortable fidgeting on them. The VIP-hall provides wide velvet sofas for three people to lounge on each of them. Extra services in this hall: we will wrap you up in soft plaids if you feel cold and offer some drinks or other delicacies available in our bar situated inside the hall.
GUM cinema does not depend on any distribution network. That is why our movie schedule is completely different. We will show you premieres, classics of Soviet and foreign cinema, retrospectives of well-known directors and of course last years blockbusters. Our boys and girls can watch favorite animated cartoons and adventure movies all year round.
GUM cinema is a popcorn-free territory. Just as it was in classic Soviet cinemas, we will also offer you traditional open sandwiches, pastry, champagne, and lemonade.
The movie sessions start at 10 o’clock in the morning and last till the late night. After GUM closes its doors to the shop visitors at 10 o’clock in the evening, the cinema schedules 2 more sessions. It has a cloakroom and a separate exit doors to the Vetoshny lane.