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november

New Year's trees at GUM on Red Square

This year, our traditional holiday display includes 81 New Year's trees, each the result of inspiration, bold ideas, and the sincere spirit of GUM's friends and partners.

Lingerie style in the new Lime collection

The focus is on jacquard, velvet and satin models, decorated with lace, bows, floral patterns and sequins.

Let's choose New Year's gifts at GUM!

The painted pavilions on the second and third lines display New Year's decorations – handicrafts

GUM is living in anticipation of a magical holiday

This season, GUM is continuing a good tradition – for the fourth time, the theme of its New Year's decorations is Russian folk crafts.

New Year's Eve at Bosco Cafe

The price of this festive dinner in the heart of Moscow, on Red Square, includes appetizers and salads, a choice of hot dishes and desserts from our chef Davide Corso, as well as an incredible view from the window.

The Liza Borzaya jewelry boutique opened in GUM.

The new space is filled with precious wonders: from the iconic diamond-studded paper airplanes to rings decorated with hot guilloche enamel.

Global Shopping Days at Togas

Until November 11th, shop and transform your interior with discounts of up to 25% on your favorite home goods!

Every five days a new special offer in restore:

In honor of the store's anniversary, special offers and discounts of up to 50% on equipment and accessories are available in November 2025.

ГУМ

109012 Москва Красная площадь, 3

8 (800) 700-28-28 internetboutique@gum.ru

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