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+7 (495) 788-4343 info@gum.ru
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Latest News
26 january 2022
CHANEL S/S 2022 Pre-Collection

The French singer, songwriter and composer Izïa Higelin is the face of the CHANEL Spring-Summer 2022 pre-collection campaign. Before Leïla Smara's camera, the young woman combines the soul of rock music with the spirit of CHANEL.

Between the guitars, the pianos, the amplifiers and the leather sofas, the campaign is imbued with the musical energy of the recording studios. An atmosphere reigned by freedom of movement and spirit, generosity and joy.

The upbeat shots are carried by Izïa Higelin’s smile. A jacket and shorts ensemble in black leather embellished with metal eyelets contrasts with a red silk blouse whose flounces move harmoniously. A coat and dress in black twill is printed with silver camellias while a casual and colorful look pairs wide-cut jeans in printed denim with a lilac quilted leather bag.

A more sensual side also emerges in this campaign. Skin is very present, especially with the tweed outfits that play on lengths: a multicolored cotton tweed coat with matching mini shorts and a mini-skirt suit in yellow, black and grey fantasy tweed worn over a cropped black top that reveals the waist.

Black leather boots dotted with charms and accessories, including chokers and cuff bracelets worn in pairs, add a rock edge to certain silhouettes.

The CHANEL S/S 2022 pre-collection is already available at the brand’s boutique on Line 1, GUM.


26 january
CHANEL S/S 2022 Pre-Collection

The French singer, songwriter and composer Izïa Higelin is the face of the CHANEL Spring-Summer 2022 pre-collection campaign. Before Leïla Smara's camera, the young woman combines the soul of rock music with the spirit of CHANEL.

Between the guitars, the pianos, the amplifiers and the leather sofas, the campaign is imbued with the musical energy of the recording studios. An atmosphere reigned by freedom of movement and spirit, generosity and joy.

The upbeat shots are carried by Izïa Higelin’s smile. A jacket and shorts ensemble in black leather embellished with metal eyelets contrasts with a red silk blouse whose flounces move harmoniously. A coat and dress in black twill is printed with silver camellias while a casual and colorful look pairs wide-cut jeans in printed denim with a lilac quilted leather bag.

A more sensual side also emerges in this campaign. Skin is very present, especially with the tweed outfits that play on lengths: a multicolored cotton tweed coat with matching mini shorts and a mini-skirt suit in yellow, black and grey fantasy tweed worn over a cropped black top that reveals the waist.

Black leather boots dotted with charms and accessories, including chokers and cuff bracelets worn in pairs, add a rock edge to certain silhouettes.

The CHANEL S/S 2022 pre-collection is already available at the brand’s boutique on Line 1, GUM.


ГУМ
109012 Москва Красная площадь, 3
8 (800) 700-28-28 internetboutique@gum.ru