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New Year's decorations, fair bustle, winter fun and 2700 sq. m of perfect ice in the historical scenery of the Kremlin. If the wide Maslenitsa is rightfully considered the solemn end of winter, then its beginning can safely be considered the start of the new season of the GUM Skating Rink on Red Square, which was given on November 29. Ice was poured on Red Square for the 18th time to give Muscovites and guests of the capital a festive mood. Where can you spend time actively, fun, and most importantly, with health benefits in winter? Of course, at the GUM Skating Rink! This evening, under the shining facades of GUM, which this year celebrates its 130th anniversary, many friends and clients of BoscoFamily gathered to recharge themselves with the festive winter mood.
Yulia Peresild, Leonid Yarmolnik, Jasmine, Eva Polna, Victoria Daineko, Alexander Oleshko, Alexey Nemov with his wife Galina, Svetlana Khorkina, Svetlana Kuznetsova, Dina Korzun, Alla Mikheeva, Alika Smekhova, Ivan came to try out the best ice in Moscow and walk around the New Year's fair Bukin and Alexandra Stepanova, Yulia and Artem Akimov, Yuri Aksyuta, Darina Alekseeva, Konstantin Anisimov, Ilya Bachurin, Alena Berdova, Inna Gomez, Alexey Zhidkovsky, Yanina Studilina, Vadim Raskovalov, Lisa Moryak, Anna Peskova, Milana Pich, Liza Klimova, Denis Matsuev and Ekaterina Shipulina, Alena Vodonaeva, Sergei Zverev, Alexander and Alesya Enbert, Tatyana Mikhalkova with grandchildren, Margarita Mamun, Maria Kratsova.
The culmination of the grand opening of the GUM Skating Rink was the presentation of a new ice performance by the NAVKA SHOW company, “Evenings on the Farm,” based on the stories of N.V. Gogol. Familiar to many from childhood, the love story of the blacksmith Vakula for the beautiful Oksana turned into a real celebration on ice with dancing, songs, jokes, mysticism and bright folk color. The performance promises to be a real hit of the New Year holidays thanks to the participation of figure skating stars: Victoria Sinitsina and Nikita Katsalapov, Anna Shcherbakova, Margarita Drobyazko and Povilas Vanagas.
The GUM Skating Rink is open for you every day from 09:00 to 23:30. The final session starts at 22:30. The duration of each session is one hour. During this time, you can not only enjoy the ride, but also take atmospheric photos in the festive scenery. The good tradition of the GUM Skating Rink - the first four morning sessions on weekdays are free - will continue in the new season. On weekdays, an adult ticket costs 700 rubles, a child ticket (from 7 to 12 years old) – 300 rubles. On weekends and holidays – 800 and 400 rubles, respectively. A free ticket is provided to children under 7 years of age, subject to the purchase of an adult ticket to accompany them on the ice. For pensioners, a session on weekdays costs 300 rubles, and on weekends and holidays – 400 rubles. Skates can be rented, and a skate sharpening service is also available in the warm locker room.
This year, the start of the winter season will be given with the support of the general partner - PSB. The Bank actively supports the development of sports throughout the Russian Federation. PSB pays special attention to projects for the development of children's and mass sports and infrastructure projects.
The general partner of GUM Skating Rink this winter season was the insurance company Rosgosstrakh, the most famous insurer in our country with more than a century of history. The insurance partner was not chosen by chance: in order to feel more confident while skiing, visitors have the opportunity to purchase insurance at a special price. Insurance for skating costs only 205 rubles per day. One policy can include up to 5 people, that is, the whole family or group of friends.
One of the main and unique initiatives of the GUM Skating Rink is free master classeswith Russian sports stars. Every Saturday on the ice of the GUM Skating Rink, under the guidance of experienced Red Machine coaches, you can learn to play hockey or improve your knowledge and skills in this sport. On Sundays, figure skating enthusiasts, under the guidance of mentors from Anastasia Grebenkina’s school, will hone their skating skills and perform simple elements: spirals, runs, spins.
This winter season, the Cool Cola brand, together with GUM Skating Rink, has prepared for you 12 bright master classes in figure skating from Olympic champion Alina Zagitova! Master classes will be held from December 10 to February 25. Everyone will be able to fulfill their main dream and try themselves on the ice under the guidance of a world-class star. Attendance at all master classes is absolutely free. You can sign up to participate and follow the news on the website http://gum-katok.ru/. Limited number of seats.
Next to the GUM Skating Rink, the hospitable GUM Fair attracts with its bright lights. Here, Muscovites and guests of the capital can enjoy traditional winter treats: sbiten with honey, pancakes with butter, sour cream, caviar, baked potatoes with cucumbers and mushrooms. And, according to the tradition of the Old World, mulled wine, grilled sausages, Viennese waffles, roasted chestnuts. Around there is a round dance of tents with souvenirs: Zhostovo trays, Khokhloma toys, Orenburg scarves, printed gingerbread cookies, Christmas tree decorations and New Year's gifts. At the GUM Fair, everyone will find entertainment to their liking. A variety of carousels are available for adults and children in the surroundings of a fabulous Russian winter, flavored with the bright colors of Zhostovo painting. One of the most famous folk crafts in Russia has become the main theme in the design of winter GUM this season. New Year trees, installations and decorations, fair trade houses - the famous “living” bouquets will bloom everywhere.
GUM in winter is a place that is filled with a festive mood. This is an ideal location for New Year's photo shoots, family outings, meetings with friends and romantic dates. This is an atmosphere that will warm you up even on the coldest winter day. Come to us for bright impressions and New Year's gifts!
General partners: PJSC IC "Rosgosstrakh",
PSB PSB is a universal bank founded in 1995. It is one of the largest banks in Russia and is included in the list of systemically important credit organizations approved by the Central Bank; it is legally designated as a support bank for the implementation of state defense orders. The bank offers a wide range of services for retail and corporate clients, including defense industry enterprises, small and medium-sized businesses.
Partners: EXEED, National Lottery, CoolCola, Tele2, Petelinka, BOSCO
The partner of the country's main skating rink this year will again be the premium automobile brand EXEED. As last year, the flagship EXEED VX SUV - in an updated version - will take its place on the central alley of GUM, and a photo zone with the opportunity to win New Year's prizes will decorate the skating rink. And of course, as per tradition, EXEED car owners will enjoy special exclusive events and privileges when visiting the skating rink.
“Winter is just beginning, and Moscow is already enveloping us in the magic of the New Year holidays, and the embodiment of this magical atmosphere begins with the opening of the GUM Skating Rink in the very heart of the capital. For the second year in a row, we are pleased to support this unique project, which can create a real winter miracle. Let the coming year, like in the lights of the GUM Skating Rink, light up new prospects in life, full of positive changes. Follow your dreams and believe in luck. And let your new tradition of miracles begin with the purchase of our lottery tickets at the GUM Fair, for example, to participate in the New Year's Dreamtallion draw. Give your family and friends the chance to become a millionaire in the coming 2024!” – commented Olga Kostyakova, head of the marketing and PR department of the National Lottery.
It has become a tradition for Tele2 to support winter entertainment. For several years in a row, the company has become a partner of the largest skating rinks in the capital. This year, for the first time, the operator has prepared a unique offer for guests of the GUM skating rink. Throughout the winter season, Tele2 customers will receive a second ticket as a gift when purchasing tickets online.
Media partners: Channel 1, RIA Novosti, Kommersant
Yulia Peresild, Leonid Yarmolnik, Jasmine, Eva Polna, Victoria Daineko, Alexander Oleshko, Alexey Nemov with his wife Galina, Svetlana Khorkina, Svetlana Kuznetsova, Dina Korzun, Alla Mikheeva, Alika Smekhova, Ivan came to try out the best ice in Moscow and walk around the New Year's fair Bukin and Alexandra Stepanova, Yulia and Artem Akimov, Yuri Aksyuta, Darina Alekseeva, Konstantin Anisimov, Ilya Bachurin, Alena Berdova, Inna Gomez, Alexey Zhidkovsky, Yanina Studilina, Vadim Raskovalov, Lisa Moryak, Anna Peskova, Milana Pich, Liza Klimova, Denis Matsuev and Ekaterina Shipulina, Alena Vodonaeva, Sergei Zverev, Alexander and Alesya Enbert, Tatyana Mikhalkova with grandchildren, Margarita Mamun, Maria Kratsova.
The culmination of the grand opening of the GUM Skating Rink was the presentation of a new ice performance by the NAVKA SHOW company, “Evenings on the Farm,” based on the stories of N.V. Gogol. Familiar to many from childhood, the love story of the blacksmith Vakula for the beautiful Oksana turned into a real celebration on ice with dancing, songs, jokes, mysticism and bright folk color. The performance promises to be a real hit of the New Year holidays thanks to the participation of figure skating stars: Victoria Sinitsina and Nikita Katsalapov, Anna Shcherbakova, Margarita Drobyazko and Povilas Vanagas.
The GUM Skating Rink is open for you every day from 09:00 to 23:30. The final session starts at 22:30. The duration of each session is one hour. During this time, you can not only enjoy the ride, but also take atmospheric photos in the festive scenery. The good tradition of the GUM Skating Rink - the first four morning sessions on weekdays are free - will continue in the new season. On weekdays, an adult ticket costs 700 rubles, a child ticket (from 7 to 12 years old) – 300 rubles. On weekends and holidays – 800 and 400 rubles, respectively. A free ticket is provided to children under 7 years of age, subject to the purchase of an adult ticket to accompany them on the ice. For pensioners, a session on weekdays costs 300 rubles, and on weekends and holidays – 400 rubles. Skates can be rented, and a skate sharpening service is also available in the warm locker room.
This year, the start of the winter season will be given with the support of the general partner - PSB. The Bank actively supports the development of sports throughout the Russian Federation. PSB pays special attention to projects for the development of children's and mass sports and infrastructure projects.
The general partner of GUM Skating Rink this winter season was the insurance company Rosgosstrakh, the most famous insurer in our country with more than a century of history. The insurance partner was not chosen by chance: in order to feel more confident while skiing, visitors have the opportunity to purchase insurance at a special price. Insurance for skating costs only 205 rubles per day. One policy can include up to 5 people, that is, the whole family or group of friends.
One of the main and unique initiatives of the GUM Skating Rink is free master classeswith Russian sports stars. Every Saturday on the ice of the GUM Skating Rink, under the guidance of experienced Red Machine coaches, you can learn to play hockey or improve your knowledge and skills in this sport. On Sundays, figure skating enthusiasts, under the guidance of mentors from Anastasia Grebenkina’s school, will hone their skating skills and perform simple elements: spirals, runs, spins.
This winter season, the Cool Cola brand, together with GUM Skating Rink, has prepared for you 12 bright master classes in figure skating from Olympic champion Alina Zagitova! Master classes will be held from December 10 to February 25. Everyone will be able to fulfill their main dream and try themselves on the ice under the guidance of a world-class star. Attendance at all master classes is absolutely free. You can sign up to participate and follow the news on the website http://gum-katok.ru/. Limited number of seats.
Next to the GUM Skating Rink, the hospitable GUM Fair attracts with its bright lights. Here, Muscovites and guests of the capital can enjoy traditional winter treats: sbiten with honey, pancakes with butter, sour cream, caviar, baked potatoes with cucumbers and mushrooms. And, according to the tradition of the Old World, mulled wine, grilled sausages, Viennese waffles, roasted chestnuts. Around there is a round dance of tents with souvenirs: Zhostovo trays, Khokhloma toys, Orenburg scarves, printed gingerbread cookies, Christmas tree decorations and New Year's gifts. At the GUM Fair, everyone will find entertainment to their liking. A variety of carousels are available for adults and children in the surroundings of a fabulous Russian winter, flavored with the bright colors of Zhostovo painting. One of the most famous folk crafts in Russia has become the main theme in the design of winter GUM this season. New Year trees, installations and decorations, fair trade houses - the famous “living” bouquets will bloom everywhere.
GUM in winter is a place that is filled with a festive mood. This is an ideal location for New Year's photo shoots, family outings, meetings with friends and romantic dates. This is an atmosphere that will warm you up even on the coldest winter day. Come to us for bright impressions and New Year's gifts!
General partners: PJSC IC "Rosgosstrakh",
PSB PSB is a universal bank founded in 1995. It is one of the largest banks in Russia and is included in the list of systemically important credit organizations approved by the Central Bank; it is legally designated as a support bank for the implementation of state defense orders. The bank offers a wide range of services for retail and corporate clients, including defense industry enterprises, small and medium-sized businesses.
Partners: EXEED, National Lottery, CoolCola, Tele2, Petelinka, BOSCO
The partner of the country's main skating rink this year will again be the premium automobile brand EXEED. As last year, the flagship EXEED VX SUV - in an updated version - will take its place on the central alley of GUM, and a photo zone with the opportunity to win New Year's prizes will decorate the skating rink. And of course, as per tradition, EXEED car owners will enjoy special exclusive events and privileges when visiting the skating rink.
“Winter is just beginning, and Moscow is already enveloping us in the magic of the New Year holidays, and the embodiment of this magical atmosphere begins with the opening of the GUM Skating Rink in the very heart of the capital. For the second year in a row, we are pleased to support this unique project, which can create a real winter miracle. Let the coming year, like in the lights of the GUM Skating Rink, light up new prospects in life, full of positive changes. Follow your dreams and believe in luck. And let your new tradition of miracles begin with the purchase of our lottery tickets at the GUM Fair, for example, to participate in the New Year's Dreamtallion draw. Give your family and friends the chance to become a millionaire in the coming 2024!” – commented Olga Kostyakova, head of the marketing and PR department of the National Lottery.
It has become a tradition for Tele2 to support winter entertainment. For several years in a row, the company has become a partner of the largest skating rinks in the capital. This year, for the first time, the operator has prepared a unique offer for guests of the GUM skating rink. Throughout the winter season, Tele2 customers will receive a second ticket as a gift when purchasing tickets online.
Media partners: Channel 1, RIA Novosti, Kommersant
30 november
The GUM Skating Rink on Red Square has opened its 18th season!
New Year's decorations, fair bustle, winter fun and 2700 sq. m of perfect ice in the historical scenery of the Kremlin. If the wide Maslenitsa is rightfully considered the solemn end of winter, then its beginning can safely be considered the start of the new season of the GUM Skating Rink on Red Square, which was given on November 29. Ice was poured on Red Square for the 18th time to give Muscovites and guests of the capital a festive mood. Where can you spend time actively, fun, and most importantly, with health benefits in winter? Of course, at the GUM Skating Rink! This evening, under the shining facades of GUM, which this year celebrates its 130th anniversary, many friends and clients of BoscoFamily gathered to recharge themselves with the festive winter mood.
Yulia Peresild, Leonid Yarmolnik, Jasmine, Eva Polna, Victoria Daineko, Alexander Oleshko, Alexey Nemov with his wife Galina, Svetlana Khorkina, Svetlana Kuznetsova, Dina Korzun, Alla Mikheeva, Alika Smekhova, Ivan came to try out the best ice in Moscow and walk around the New Year's fair Bukin and Alexandra Stepanova, Yulia and Artem Akimov, Yuri Aksyuta, Darina Alekseeva, Konstantin Anisimov, Ilya Bachurin, Alena Berdova, Inna Gomez, Alexey Zhidkovsky, Yanina Studilina, Vadim Raskovalov, Lisa Moryak, Anna Peskova, Milana Pich, Liza Klimova, Denis Matsuev and Ekaterina Shipulina, Alena Vodonaeva, Sergei Zverev, Alexander and Alesya Enbert, Tatyana Mikhalkova with grandchildren, Margarita Mamun, Maria Kratsova.
The culmination of the grand opening of the GUM Skating Rink was the presentation of a new ice performance by the NAVKA SHOW company, “Evenings on the Farm,” based on the stories of N.V. Gogol. Familiar to many from childhood, the love story of the blacksmith Vakula for the beautiful Oksana turned into a real celebration on ice with dancing, songs, jokes, mysticism and bright folk color. The performance promises to be a real hit of the New Year holidays thanks to the participation of figure skating stars: Victoria Sinitsina and Nikita Katsalapov, Anna Shcherbakova, Margarita Drobyazko and Povilas Vanagas.
The GUM Skating Rink is open for you every day from 09:00 to 23:30. The final session starts at 22:30. The duration of each session is one hour. During this time, you can not only enjoy the ride, but also take atmospheric photos in the festive scenery. The good tradition of the GUM Skating Rink - the first four morning sessions on weekdays are free - will continue in the new season. On weekdays, an adult ticket costs 700 rubles, a child ticket (from 7 to 12 years old) – 300 rubles. On weekends and holidays – 800 and 400 rubles, respectively. A free ticket is provided to children under 7 years of age, subject to the purchase of an adult ticket to accompany them on the ice. For pensioners, a session on weekdays costs 300 rubles, and on weekends and holidays – 400 rubles. Skates can be rented, and a skate sharpening service is also available in the warm locker room.
This year, the start of the winter season will be given with the support of the general partner - PSB. The Bank actively supports the development of sports throughout the Russian Federation. PSB pays special attention to projects for the development of children's and mass sports and infrastructure projects.
The general partner of GUM Skating Rink this winter season was the insurance company Rosgosstrakh, the most famous insurer in our country with more than a century of history. The insurance partner was not chosen by chance: in order to feel more confident while skiing, visitors have the opportunity to purchase insurance at a special price. Insurance for skating costs only 205 rubles per day. One policy can include up to 5 people, that is, the whole family or group of friends.
One of the main and unique initiatives of the GUM Skating Rink is free master classeswith Russian sports stars. Every Saturday on the ice of the GUM Skating Rink, under the guidance of experienced Red Machine coaches, you can learn to play hockey or improve your knowledge and skills in this sport. On Sundays, figure skating enthusiasts, under the guidance of mentors from Anastasia Grebenkina’s school, will hone their skating skills and perform simple elements: spirals, runs, spins.
This winter season, the Cool Cola brand, together with GUM Skating Rink, has prepared for you 12 bright master classes in figure skating from Olympic champion Alina Zagitova! Master classes will be held from December 10 to February 25. Everyone will be able to fulfill their main dream and try themselves on the ice under the guidance of a world-class star. Attendance at all master classes is absolutely free. You can sign up to participate and follow the news on the website http://gum-katok.ru/. Limited number of seats.
Next to the GUM Skating Rink, the hospitable GUM Fair attracts with its bright lights. Here, Muscovites and guests of the capital can enjoy traditional winter treats: sbiten with honey, pancakes with butter, sour cream, caviar, baked potatoes with cucumbers and mushrooms. And, according to the tradition of the Old World, mulled wine, grilled sausages, Viennese waffles, roasted chestnuts. Around there is a round dance of tents with souvenirs: Zhostovo trays, Khokhloma toys, Orenburg scarves, printed gingerbread cookies, Christmas tree decorations and New Year's gifts. At the GUM Fair, everyone will find entertainment to their liking. A variety of carousels are available for adults and children in the surroundings of a fabulous Russian winter, flavored with the bright colors of Zhostovo painting. One of the most famous folk crafts in Russia has become the main theme in the design of winter GUM this season. New Year trees, installations and decorations, fair trade houses - the famous “living” bouquets will bloom everywhere.
GUM in winter is a place that is filled with a festive mood. This is an ideal location for New Year's photo shoots, family outings, meetings with friends and romantic dates. This is an atmosphere that will warm you up even on the coldest winter day. Come to us for bright impressions and New Year's gifts!
General partners: PJSC IC "Rosgosstrakh",
PSB PSB is a universal bank founded in 1995. It is one of the largest banks in Russia and is included in the list of systemically important credit organizations approved by the Central Bank; it is legally designated as a support bank for the implementation of state defense orders. The bank offers a wide range of services for retail and corporate clients, including defense industry enterprises, small and medium-sized businesses.
Partners: EXEED, National Lottery, CoolCola, Tele2, Petelinka, BOSCO
The partner of the country's main skating rink this year will again be the premium automobile brand EXEED. As last year, the flagship EXEED VX SUV - in an updated version - will take its place on the central alley of GUM, and a photo zone with the opportunity to win New Year's prizes will decorate the skating rink. And of course, as per tradition, EXEED car owners will enjoy special exclusive events and privileges when visiting the skating rink.
“Winter is just beginning, and Moscow is already enveloping us in the magic of the New Year holidays, and the embodiment of this magical atmosphere begins with the opening of the GUM Skating Rink in the very heart of the capital. For the second year in a row, we are pleased to support this unique project, which can create a real winter miracle. Let the coming year, like in the lights of the GUM Skating Rink, light up new prospects in life, full of positive changes. Follow your dreams and believe in luck. And let your new tradition of miracles begin with the purchase of our lottery tickets at the GUM Fair, for example, to participate in the New Year's Dreamtallion draw. Give your family and friends the chance to become a millionaire in the coming 2024!” – commented Olga Kostyakova, head of the marketing and PR department of the National Lottery.
It has become a tradition for Tele2 to support winter entertainment. For several years in a row, the company has become a partner of the largest skating rinks in the capital. This year, for the first time, the operator has prepared a unique offer for guests of the GUM skating rink. Throughout the winter season, Tele2 customers will receive a second ticket as a gift when purchasing tickets online.
Media partners: Channel 1, RIA Novosti, Kommersant
Yulia Peresild, Leonid Yarmolnik, Jasmine, Eva Polna, Victoria Daineko, Alexander Oleshko, Alexey Nemov with his wife Galina, Svetlana Khorkina, Svetlana Kuznetsova, Dina Korzun, Alla Mikheeva, Alika Smekhova, Ivan came to try out the best ice in Moscow and walk around the New Year's fair Bukin and Alexandra Stepanova, Yulia and Artem Akimov, Yuri Aksyuta, Darina Alekseeva, Konstantin Anisimov, Ilya Bachurin, Alena Berdova, Inna Gomez, Alexey Zhidkovsky, Yanina Studilina, Vadim Raskovalov, Lisa Moryak, Anna Peskova, Milana Pich, Liza Klimova, Denis Matsuev and Ekaterina Shipulina, Alena Vodonaeva, Sergei Zverev, Alexander and Alesya Enbert, Tatyana Mikhalkova with grandchildren, Margarita Mamun, Maria Kratsova.
The culmination of the grand opening of the GUM Skating Rink was the presentation of a new ice performance by the NAVKA SHOW company, “Evenings on the Farm,” based on the stories of N.V. Gogol. Familiar to many from childhood, the love story of the blacksmith Vakula for the beautiful Oksana turned into a real celebration on ice with dancing, songs, jokes, mysticism and bright folk color. The performance promises to be a real hit of the New Year holidays thanks to the participation of figure skating stars: Victoria Sinitsina and Nikita Katsalapov, Anna Shcherbakova, Margarita Drobyazko and Povilas Vanagas.
The GUM Skating Rink is open for you every day from 09:00 to 23:30. The final session starts at 22:30. The duration of each session is one hour. During this time, you can not only enjoy the ride, but also take atmospheric photos in the festive scenery. The good tradition of the GUM Skating Rink - the first four morning sessions on weekdays are free - will continue in the new season. On weekdays, an adult ticket costs 700 rubles, a child ticket (from 7 to 12 years old) – 300 rubles. On weekends and holidays – 800 and 400 rubles, respectively. A free ticket is provided to children under 7 years of age, subject to the purchase of an adult ticket to accompany them on the ice. For pensioners, a session on weekdays costs 300 rubles, and on weekends and holidays – 400 rubles. Skates can be rented, and a skate sharpening service is also available in the warm locker room.
This year, the start of the winter season will be given with the support of the general partner - PSB. The Bank actively supports the development of sports throughout the Russian Federation. PSB pays special attention to projects for the development of children's and mass sports and infrastructure projects.
The general partner of GUM Skating Rink this winter season was the insurance company Rosgosstrakh, the most famous insurer in our country with more than a century of history. The insurance partner was not chosen by chance: in order to feel more confident while skiing, visitors have the opportunity to purchase insurance at a special price. Insurance for skating costs only 205 rubles per day. One policy can include up to 5 people, that is, the whole family or group of friends.
One of the main and unique initiatives of the GUM Skating Rink is free master classeswith Russian sports stars. Every Saturday on the ice of the GUM Skating Rink, under the guidance of experienced Red Machine coaches, you can learn to play hockey or improve your knowledge and skills in this sport. On Sundays, figure skating enthusiasts, under the guidance of mentors from Anastasia Grebenkina’s school, will hone their skating skills and perform simple elements: spirals, runs, spins.
This winter season, the Cool Cola brand, together with GUM Skating Rink, has prepared for you 12 bright master classes in figure skating from Olympic champion Alina Zagitova! Master classes will be held from December 10 to February 25. Everyone will be able to fulfill their main dream and try themselves on the ice under the guidance of a world-class star. Attendance at all master classes is absolutely free. You can sign up to participate and follow the news on the website http://gum-katok.ru/. Limited number of seats.
Next to the GUM Skating Rink, the hospitable GUM Fair attracts with its bright lights. Here, Muscovites and guests of the capital can enjoy traditional winter treats: sbiten with honey, pancakes with butter, sour cream, caviar, baked potatoes with cucumbers and mushrooms. And, according to the tradition of the Old World, mulled wine, grilled sausages, Viennese waffles, roasted chestnuts. Around there is a round dance of tents with souvenirs: Zhostovo trays, Khokhloma toys, Orenburg scarves, printed gingerbread cookies, Christmas tree decorations and New Year's gifts. At the GUM Fair, everyone will find entertainment to their liking. A variety of carousels are available for adults and children in the surroundings of a fabulous Russian winter, flavored with the bright colors of Zhostovo painting. One of the most famous folk crafts in Russia has become the main theme in the design of winter GUM this season. New Year trees, installations and decorations, fair trade houses - the famous “living” bouquets will bloom everywhere.
GUM in winter is a place that is filled with a festive mood. This is an ideal location for New Year's photo shoots, family outings, meetings with friends and romantic dates. This is an atmosphere that will warm you up even on the coldest winter day. Come to us for bright impressions and New Year's gifts!
General partners: PJSC IC "Rosgosstrakh",
PSB PSB is a universal bank founded in 1995. It is one of the largest banks in Russia and is included in the list of systemically important credit organizations approved by the Central Bank; it is legally designated as a support bank for the implementation of state defense orders. The bank offers a wide range of services for retail and corporate clients, including defense industry enterprises, small and medium-sized businesses.
Partners: EXEED, National Lottery, CoolCola, Tele2, Petelinka, BOSCO
The partner of the country's main skating rink this year will again be the premium automobile brand EXEED. As last year, the flagship EXEED VX SUV - in an updated version - will take its place on the central alley of GUM, and a photo zone with the opportunity to win New Year's prizes will decorate the skating rink. And of course, as per tradition, EXEED car owners will enjoy special exclusive events and privileges when visiting the skating rink.
“Winter is just beginning, and Moscow is already enveloping us in the magic of the New Year holidays, and the embodiment of this magical atmosphere begins with the opening of the GUM Skating Rink in the very heart of the capital. For the second year in a row, we are pleased to support this unique project, which can create a real winter miracle. Let the coming year, like in the lights of the GUM Skating Rink, light up new prospects in life, full of positive changes. Follow your dreams and believe in luck. And let your new tradition of miracles begin with the purchase of our lottery tickets at the GUM Fair, for example, to participate in the New Year's Dreamtallion draw. Give your family and friends the chance to become a millionaire in the coming 2024!” – commented Olga Kostyakova, head of the marketing and PR department of the National Lottery.
It has become a tradition for Tele2 to support winter entertainment. For several years in a row, the company has become a partner of the largest skating rinks in the capital. This year, for the first time, the operator has prepared a unique offer for guests of the GUM skating rink. Throughout the winter season, Tele2 customers will receive a second ticket as a gift when purchasing tickets online.
Media partners: Channel 1, RIA Novosti, Kommersant
