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The German clothing brand stands for the introduction of practical art into modern life. Strong but feminine. Cool but sensual. Ambitious but gentle.
The company was founded in Munich in 1978. Laurèl was influenced by the German concept of "aesthetic order", which follows the philosophy of "simplicity, strength, balance". The warm and vibrant color tone brings a richness of emotion to modern life. The brand's slogan “See, feel, love” embodies Laurèl's idea of passion and love for fashion. People should discover the creations, feel them on their bodies and fall in love with Laurèl.
Thanks to exquisite cut and high-quality materials, Laurèl designers create, on the one hand, a simple and understandable, on the other hand, a very modern style, which, given the rhythm of today's life, can easily be transformed to suit any needs. This is the rational, German style of the urban elite.
International representatives of the brand are models Coco Rocha, Jessica Whitlow, Ann-Sophie Thieme.
The interior of the new Laurèl boutique in GUM combines integrated German pragmatism with modern design concepts. The natural sandstone texture and flexible lines surround each other, presenting a simple and soft color tone. This creates a comfortable atmosphere conducive to shopping.
We are waiting for you in the new Laurèl boutique on the 1st floor of the 1st line of GUM!
The company was founded in Munich in 1978. Laurèl was influenced by the German concept of "aesthetic order", which follows the philosophy of "simplicity, strength, balance". The warm and vibrant color tone brings a richness of emotion to modern life. The brand's slogan “See, feel, love” embodies Laurèl's idea of passion and love for fashion. People should discover the creations, feel them on their bodies and fall in love with Laurèl.
Thanks to exquisite cut and high-quality materials, Laurèl designers create, on the one hand, a simple and understandable, on the other hand, a very modern style, which, given the rhythm of today's life, can easily be transformed to suit any needs. This is the rational, German style of the urban elite.
International representatives of the brand are models Coco Rocha, Jessica Whitlow, Ann-Sophie Thieme.
The interior of the new Laurèl boutique in GUM combines integrated German pragmatism with modern design concepts. The natural sandstone texture and flexible lines surround each other, presenting a simple and soft color tone. This creates a comfortable atmosphere conducive to shopping.
We are waiting for you in the new Laurèl boutique on the 1st floor of the 1st line of GUM!
1 february
Laurel flagship boutique opened in GUM
The German clothing brand stands for the introduction of practical art into modern life. Strong but feminine. Cool but sensual. Ambitious but gentle.
The company was founded in Munich in 1978. Laurèl was influenced by the German concept of "aesthetic order", which follows the philosophy of "simplicity, strength, balance". The warm and vibrant color tone brings a richness of emotion to modern life. The brand's slogan “See, feel, love” embodies Laurèl's idea of passion and love for fashion. People should discover the creations, feel them on their bodies and fall in love with Laurèl.
Thanks to exquisite cut and high-quality materials, Laurèl designers create, on the one hand, a simple and understandable, on the other hand, a very modern style, which, given the rhythm of today's life, can easily be transformed to suit any needs. This is the rational, German style of the urban elite.
International representatives of the brand are models Coco Rocha, Jessica Whitlow, Ann-Sophie Thieme.
The interior of the new Laurèl boutique in GUM combines integrated German pragmatism with modern design concepts. The natural sandstone texture and flexible lines surround each other, presenting a simple and soft color tone. This creates a comfortable atmosphere conducive to shopping.
We are waiting for you in the new Laurèl boutique on the 1st floor of the 1st line of GUM!
The company was founded in Munich in 1978. Laurèl was influenced by the German concept of "aesthetic order", which follows the philosophy of "simplicity, strength, balance". The warm and vibrant color tone brings a richness of emotion to modern life. The brand's slogan “See, feel, love” embodies Laurèl's idea of passion and love for fashion. People should discover the creations, feel them on their bodies and fall in love with Laurèl.
Thanks to exquisite cut and high-quality materials, Laurèl designers create, on the one hand, a simple and understandable, on the other hand, a very modern style, which, given the rhythm of today's life, can easily be transformed to suit any needs. This is the rational, German style of the urban elite.
International representatives of the brand are models Coco Rocha, Jessica Whitlow, Ann-Sophie Thieme.
The interior of the new Laurèl boutique in GUM combines integrated German pragmatism with modern design concepts. The natural sandstone texture and flexible lines surround each other, presenting a simple and soft color tone. This creates a comfortable atmosphere conducive to shopping.
We are waiting for you in the new Laurèl boutique on the 1st floor of the 1st line of GUM!
