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Jimmy Choo launches an ad campaign of the new collection of women's footwear & accessories FW2018. The heroines of the campaign - a bright trio of models Joan Smalls, Lily Aldridge and Rosie Huntington-Whiteley, are the fascinating additions to the “golden” collection.
The launch of the campaign will be celebrated by the release of a short movie showing the heroines having fun at a hen party. From an amusing game with dream outfits fitting to a dance battle to the "Bestfriend" of the Sofi Tukker duo - the whole holiday of life was captured by the director Gordon von Steiner. In addition to the movie, the campaign is about a series of the eye-catching shots created by Lachlan Bailey featuring the omnipresent "gold" - the main theme of the FW2018 collection.
"Joan, Lily and Rosie are very different girls, but all together they embody the essence of a Jimmy Choo girl: confident, brave & gamy. The girls are friends in real life, so it was great atmosphere on the set, which is reflected in the movie and shots. They are beautiful and are able to have fun "- Sandra Choi, the creative director of Jimmy Choo says.
The launch of the campaign will be celebrated by the release of a short movie showing the heroines having fun at a hen party. From an amusing game with dream outfits fitting to a dance battle to the "Bestfriend" of the Sofi Tukker duo - the whole holiday of life was captured by the director Gordon von Steiner. In addition to the movie, the campaign is about a series of the eye-catching shots created by Lachlan Bailey featuring the omnipresent "gold" - the main theme of the FW2018 collection.
"Joan, Lily and Rosie are very different girls, but all together they embody the essence of a Jimmy Choo girl: confident, brave & gamy. The girls are friends in real life, so it was great atmosphere on the set, which is reflected in the movie and shots. They are beautiful and are able to have fun "- Sandra Choi, the creative director of Jimmy Choo says.
25 july
Golden Times: Jimmy Choo FW 2018 collection
Jimmy Choo launches an ad campaign of the new collection of women's footwear & accessories FW2018. The heroines of the campaign - a bright trio of models Joan Smalls, Lily Aldridge and Rosie Huntington-Whiteley, are the fascinating additions to the “golden” collection.
The launch of the campaign will be celebrated by the release of a short movie showing the heroines having fun at a hen party. From an amusing game with dream outfits fitting to a dance battle to the "Bestfriend" of the Sofi Tukker duo - the whole holiday of life was captured by the director Gordon von Steiner. In addition to the movie, the campaign is about a series of the eye-catching shots created by Lachlan Bailey featuring the omnipresent "gold" - the main theme of the FW2018 collection.
"Joan, Lily and Rosie are very different girls, but all together they embody the essence of a Jimmy Choo girl: confident, brave & gamy. The girls are friends in real life, so it was great atmosphere on the set, which is reflected in the movie and shots. They are beautiful and are able to have fun "- Sandra Choi, the creative director of Jimmy Choo says.
The launch of the campaign will be celebrated by the release of a short movie showing the heroines having fun at a hen party. From an amusing game with dream outfits fitting to a dance battle to the "Bestfriend" of the Sofi Tukker duo - the whole holiday of life was captured by the director Gordon von Steiner. In addition to the movie, the campaign is about a series of the eye-catching shots created by Lachlan Bailey featuring the omnipresent "gold" - the main theme of the FW2018 collection.
"Joan, Lily and Rosie are very different girls, but all together they embody the essence of a Jimmy Choo girl: confident, brave & gamy. The girls are friends in real life, so it was great atmosphere on the set, which is reflected in the movie and shots. They are beautiful and are able to have fun "- Sandra Choi, the creative director of Jimmy Choo says.
