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GUM is open daily from 10:00 to 22:00
Single Enquiry Service: +7 (495) 788-4343 | info@gum.ru
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Daily from 10:00 to 22:00
+7 (495) 788-4343 info@gum.ru
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Latest News
26 august 2019
Refracted: New Salvatore Ferragamo Shoe Collection
Salvatore Ferragamo reveals the Refracted collection for the 2019/20 Fall-Winter season. The Refracted motif is inspired by the diverse and ever-shifting world around us. The five shoe styles line was developed by creative director Paul Andrew. The models are very different; the only thing that they have in common is their light-refracting heel.
The innovative heel shape comes in three heights (1cm, 5,5cm, 8cm). The heel design uses high-strength but ultra-light plastic, which is then covered with a shell of galvanized metal. Laser treatment creates the shape of a heel, which is a geometry of irregular triangular faces. This is how the interaction between shoes and the world is born through the unpredictable refraction of light.
"The Refracted collection is a logical extension of the flower-shaped heel, based on the revolutionary Column "multi-column" heel, which Salvatore Ferragamo designed in 1939. Through this design, I wanted to offer a reflection of the world that surrounds us in 2019. Due to the apparently unpredictable play of light on the surface, this heel is designed to show beauty and diversity - the fundamental elements of the philosophy of "Mosaic characters" which has been a guiding light for our design team for several seasons. With each look at the refracted heel, it will seem completely different. And that's its strength," Paul Andrew explained.
We look forward to seeing you at the Salvatore Ferragamo Boutique in GUM!

26 august
Refracted: New Salvatore Ferragamo Shoe Collection
Salvatore Ferragamo reveals the Refracted collection for the 2019/20 Fall-Winter season. The Refracted motif is inspired by the diverse and ever-shifting world around us. The five shoe styles line was developed by creative director Paul Andrew. The models are very different; the only thing that they have in common is their light-refracting heel.
The innovative heel shape comes in three heights (1cm, 5,5cm, 8cm). The heel design uses high-strength but ultra-light plastic, which is then covered with a shell of galvanized metal. Laser treatment creates the shape of a heel, which is a geometry of irregular triangular faces. This is how the interaction between shoes and the world is born through the unpredictable refraction of light.
"The Refracted collection is a logical extension of the flower-shaped heel, based on the revolutionary Column "multi-column" heel, which Salvatore Ferragamo designed in 1939. Through this design, I wanted to offer a reflection of the world that surrounds us in 2019. Due to the apparently unpredictable play of light on the surface, this heel is designed to show beauty and diversity - the fundamental elements of the philosophy of "Mosaic characters" which has been a guiding light for our design team for several seasons. With each look at the refracted heel, it will seem completely different. And that's its strength," Paul Andrew explained.
We look forward to seeing you at the Salvatore Ferragamo Boutique in GUM!

ГУМ
109012 Москва Красная площадь, 3
8 (800) 700-28-28 internetboutique@gum.ru