During the creation of the ad campaign for the SS 2020 collection, Escada was inspired by the images of four exceptional women. The new season is represented by four modern women who are fully conscious of the power of their voices and who are not afraid to be active.
The four selected representatives reflect the goal of Escada – to proclaim femininity and to support the fight for the expansion of women’s rights. Each of them is following a unique path. Russian model, actress, and dancer Sasha Luss starred in Besson’s Anna in 2019. The cast of the ad also included lawyer Babba C Rivera, art collector Julia Stoschek, and dancer Renee Stewart.
During the creation of the ad campaign for the SS 2020 collection, Escada was inspired by the images of four exceptional women. The new season is represented by four modern women who are fully conscious of the power of their voices and who are not afraid to be active.
The four selected representatives reflect the goal of Escada – to proclaim femininity and to support the fight for the expansion of women’s rights. Each of them is following a unique path. Russian model, actress, and dancer Sasha Luss starred in Besson’s Anna in 2019. The cast of the ad also included lawyer Babba C Rivera, art collector Julia Stoschek, and dancer Renee Stewart.
