Montblanc introduces a new M pattern inspired by the Maison's heritage.
The new original M pattern, inspired by the maison’s heritage, is set to become a Montblanc design signature. The logo features on a collection of leather goods including a backpack, a duffle bag, a pouch, wallets and belts.
Characterised by a return to modern classicism, the unisex line – in a sophisticated combination of black and blue – was conceived to stylishly accompany both women and men on their urban adventures, without compromising on functionality.
“While Montblanc is an iconic brand that carries so much meaning to so many people, we felt it was time to introduce a new signature logo pattern to give a new generation of Montblanc customers an exciting identity to rally around. Our M_Gram 4810 collection has a distinctive identity that is unmistakably Montblanc, owning all the qualities of an icon in-the-making,” says Nicolas Baretzki, Montblanc CEO.
The bold and pointed shape of the letter with its geometric look captures the Art Deco style of the 1920s, one of the most important periods for the brand. In addition to the development of a very distinctive look, it was during that decade that Montblanc launched into new categories, including its foray into leather goods from 1926 onwards.
The Montblanc M_Gram 4810 collection is available at GUM starting from February 2021.
Montblanc introduces a new M pattern inspired by the Maison's heritage.
The new original M pattern, inspired by the maison’s heritage, is set to become a Montblanc design signature. The logo features on a collection of leather goods including a backpack, a duffle bag, a pouch, wallets and belts.
Characterised by a return to modern classicism, the unisex line – in a sophisticated combination of black and blue – was conceived to stylishly accompany both women and men on their urban adventures, without compromising on functionality.
“While Montblanc is an iconic brand that carries so much meaning to so many people, we felt it was time to introduce a new signature logo pattern to give a new generation of Montblanc customers an exciting identity to rally around. Our M_Gram 4810 collection has a distinctive identity that is unmistakably Montblanc, owning all the qualities of an icon in-the-making,” says Nicolas Baretzki, Montblanc CEO.
The bold and pointed shape of the letter with its geometric look captures the Art Deco style of the 1920s, one of the most important periods for the brand. In addition to the development of a very distinctive look, it was during that decade that Montblanc launched into new categories, including its foray into leather goods from 1926 onwards.
The Montblanc M_Gram 4810 collection is available at GUM starting from February 2021.
