Doucal's was founded in 1973 by Mario Giannini, inspired by British shoemaking traditions. While studying in Northampton, he adopted the aesthetics of English style but adapted them to the Italian school—softer, lighter, and more comfortable. Thus, the Doucal's concept was born: British understatement, expressed with an Italian twist. The brand remains family-owned to this day. Under the leadership of Gianni and Jerry Giannini, Doucal's maintains a balance between traditional handcrafting and modern technology, continuing to produce collections that balance elegance and comfort. The shoes are made in Italy with meticulous attention to materials, fit, and detail. As a testament to the importance of their history, the Giannini family has dedicated an entire wing of their headquarters to a museum archive, housing over 3,000 pieces, sketches, and drafts. This collection, one of the few in Italy entirely dedicated to contemporary men's fashion, has become the custodian of Doucal's history, passed down from generation to generation. It serves as a source of inspiration and a living testimony to the roots from which the brand continues to draw vitality, strength, and creative energy, allowing its legacy to evolve and write new pages in its never-ending story.
Doucal's was founded in 1973 by Mario Giannini, inspired by British shoemaking traditions. While studying in Northampton, he adopted the aesthetics of English style but adapted them to the Italian school—softer, lighter, and more comfortable. Thus, the Doucal's concept was born: British understatement, expressed with an Italian twist. The brand remains family-owned to this day. Under the leadership of Gianni and Jerry Giannini, Doucal's maintains a balance between traditional handcrafting and modern technology, continuing to produce collections that balance elegance and comfort. The shoes are made in Italy with meticulous attention to materials, fit, and detail. As a testament to the importance of their history, the Giannini family has dedicated an entire wing of their headquarters to a museum archive, housing over 3,000 pieces, sketches, and drafts. This collection, one of the few in Italy entirely dedicated to contemporary men's fashion, has become the custodian of Doucal's history, passed down from generation to generation. It serves as a source of inspiration and a living testimony to the roots from which the brand continues to draw vitality, strength, and creative energy, allowing its legacy to evolve and write new pages in its never-ending story.
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