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GUM is open daily from 10:00 to 22:00
Single Enquiry Service: +7 (495) 788-4343 | info@gum.ru
Daily from 10:00 to 22:00
+7 (495) 788-4343 info@gum.ru
view all stores
Section
www.gumsection.ru
+7 (495) 620 3328
2 level | 3 line
Location
Pop-up store SECTION has become the first place in GUM offering the goods of Russian designers only. Its name comes fr om the Soviet time – it is aligned with the famous 200th department with scarce goods for politicians & prominent people, wh ere common people could not get.   
The phenomenon of deficiency - artificial and real – has been rethought. The SECTION was reopened in GUM in autumn 2017. Nowadays, scarce goods are the unique articles produced by Russian designers, who are in world-wide focus today.
The minimalistic design of the space visually echoes not only the fashion for everything Russian, but also the key global design trends of the recent years.

Pop-up store SECTION has become the first place in GUM offering the goods of Russian designers only. Its name comes fr om the Soviet time – it is aligned with the famous 200th department with scarce goods for politicians & prominent people, wh ere common people could not get.   
The phenomenon of deficiency - artificial and real – has been rethought. The SECTION was reopened in GUM in autumn 2017. Nowadays, scarce goods are the unique articles produced by Russian designers, who are in world-wide focus today.
The minimalistic design of the space visually echoes not only the fashion for everything Russian, but also the key global design trends of the recent years.