The brand was established at the Mediterranean resort of Saint-Tropez in 1970. Sports journalist Fred Priskel, who has been having rest at the terrace of a popular café, came up with the idea of swimming shorts’ creation. He cut out the prototype shorts from a motley tablecloth, covering his table. Soon, Priskel started to try other fabrics and chose quick-drying sailing cotton eventually. This is how the first Vilebrequin swimming shorts appeared.
The French brand, traditionally known for signature swimming short, turned beach fashion into a life style. It expands the boundaries, offering beachwear and casual clothing, footwear and sophisticated accessories. In addition to men's collection, the brand actively develops a women's line of swimsuits, clothes and accessories, as well as special prints for dad-son and mom-daughter kits.
The impeccable cut and original ironic style made the brand famous among the celebs of the French Riviera, and around the world - from New York to Beverly Hills, from Paris to Saint-Tropez, from Porto Cervo to Rome.
The French brand, traditionally known for signature swimming short, turned beach fashion into a life style. It expands the boundaries, offering beachwear and casual clothing, footwear and sophisticated accessories. In addition to men's collection, the brand actively develops a women's line of swimsuits, clothes and accessories, as well as special prints for dad-son and mom-daughter kits.
The impeccable cut and original ironic style made the brand famous among the celebs of the French Riviera, and around the world - from New York to Beverly Hills, from Paris to Saint-Tropez, from Porto Cervo to Rome.
The brand was established at the Mediterranean resort of Saint-Tropez in 1970. Sports journalist Fred Priskel, who has been having rest at the terrace of a popular café, came up with the idea of swimming shorts’ creation. He cut out the prototype shorts from a motley tablecloth, covering his table. Soon, Priskel started to try other fabrics and chose quick-drying sailing cotton eventually. This is how the first Vilebrequin swimming shorts appeared.
The French brand, traditionally known for signature swimming short, turned beach fashion into a life style. It expands the boundaries, offering beachwear and casual clothing, footwear and sophisticated accessories. In addition to men's collection, the brand actively develops a women's line of swimsuits, clothes and accessories, as well as special prints for dad-son and mom-daughter kits.
The impeccable cut and original ironic style made the brand famous among the celebs of the French Riviera, and around the world - from New York to Beverly Hills, from Paris to Saint-Tropez, from Porto Cervo to Rome.
The French brand, traditionally known for signature swimming short, turned beach fashion into a life style. It expands the boundaries, offering beachwear and casual clothing, footwear and sophisticated accessories. In addition to men's collection, the brand actively develops a women's line of swimsuits, clothes and accessories, as well as special prints for dad-son and mom-daughter kits.
The impeccable cut and original ironic style made the brand famous among the celebs of the French Riviera, and around the world - from New York to Beverly Hills, from Paris to Saint-Tropez, from Porto Cervo to Rome.
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