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GUM is open daily from 10:00 to 22:00
Single Enquiry Service: +7 (495) 788-4343 |
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Daily from 10:00 to 22:00
+7 (495) 788-4343
Max Mara / Autumn-Winter 2020
Sea knots in the Max Mara shop are not a random design choice. In the Autumn/Winter 2020 season, the star of the brand had enough of the limitations and conventions of the corporate world. She fantasizes about giving everything up and sailing away.
Hermès / Autumn-Winter 2020
The Polish artist and designer Jan Bajtlik creates unique things for Hermès, including silk scarves with original motifs. His new work Exposition Universelle invites us to the exhibition world.
Gucci / Autumn-Winter 2020
Poppies are blossoming in Gucci’s shop windows. The signature flower is a symbol of life, death, and remembrance.
Rolex / Autumn-Winter 2020
Rolex shop windows are recognizable all around the world due to the use of signature decoration technologies.
Hermès / Spring-Summer 2020
Lightness, dreams of future cities, harmony with nature – this is the inspiration behind the new shop windows of the Hermès Boutique.
Isaia / Spring-Summer 2020
The story of this spring takes place at the Museo di Capodimonte that is located at the former Bourbon palazzo. It is this place that the shop windows are imitating: heavy drapes with tassels, paintings, and stylish looks.
Ermanno Scervino / Spring-Summer 2020
Manekeens are holding flirty poses in the shop windows of Ermanno Scervino. It’s as though they are inviting us to visit the stylish world of the brand. The SS 2020 collection is an ode to modern femininity.
Max Mara / Spring-Summer 2020
When passing by the Max Mara Summer Shop Display you'll be reminded of the famous Bond films! Stop and imagine a new high-stakes blockbuster about the MI6 special agent where you’re playing the next Bond girl dressed by Max Mara.
Isaia / Autumn-Winter 2019/20
Take notice of the fun reinterpretation of the renowned Neapolitan brand on the NY shop windows.
Cartier / Autumn-Winter 2019/20
The French jewelry and watches Cartier Fashion House brings genuine diamond glow of the holiday.
Prada / Resort 2020
The bright pink shop windows of Prada are dedicated to the brand's new cruise collection.
Marina Rinaldi / Autumn-Winter 2019/20
It is holiday time at the festive shop windows of the famous Italian brand Marina Rinaldi!
Fendi / Resort 2020
The new Fendi cruise collection is the first solo collection made by Silvia Venturini Fendi without the legendary maestro Karl Lagerfeld.
Sublime by Bosco / Autumn-Winter 2019/20
A large Christmas wreath above the entrance to the boutique features masterfully intertwined white and silver Christmas ornaments with shiny miniature garlands.
Alberta Ferretti / Autumn-Winter 2019/20
The New Year shop window of the famous Italian brand presents ready-made festive looks for the wildest Christmas parties.
Montblanc / Autumn-Winter 2019/20
The white bows of the New Year's shop windows of the famous brand Montblanc focus our attention on a variety of gifts: for her and him.
Dior / Resort 2020
Dior's winter shop windows were inspired by the new cruise collection which features a creative dialogue between tradition and craftsmanship.
Hermès / Autumn-Winter 2019/20
The heroes from the new shop windows of the Hermès Boutique at GUM are looking to the future!
BoscoFamily / Autumn-Winter 2019/20
The two-level BoscoFamily Boutique dedicated its New Year storefront to the Union of Salvation film directed by Andrei Kravchuk and produced by Konstantin Ernst. The film was released on December 26, 2019.
Escada / Autumn/Winter 2019/20
The Escada shop window is inspired by the new Escada x RITA ORA capsule collection, which reflects the spirit of the singer's collaboration with the brand.
Etro / Fall-Winter 2019/20
Etro's new seasonal shop windows do justice to the central theme of the upcoming season's collection: creative director Veronica Etro revisits the luxurious aristocratic heritage of the brand.
Moncler / Fall-Winter 2019/20
Moncler’s futuristic shop windows, reimagined as a light portal, are a tribute to 4 Moncler Simone Rocha Line, the 4th collection from the Moncler Genius Project.
Paul Smith / Fall-Winter 2019/20
The pre-collection is inspired by art: its creators, makers, and their artworks.
Lladro / 2019 Spring-Summer
The shop window of the Spanish manufacturer Lladro is as bright as spring! The delicate figurines and sculptures made of hard-paste porcelain are standing in fresh green grass. The grass shoots look like little arrows.
Daily from 10:00 to 22:00
+7 (495) 788-4343
For the press
Meet in the center of GUM near the fountain!
Красная площадь, 3
8 (800) 700-28-28