The new ad campaign Pinko Fall-Winter 2018 is characterized by return to the Pinko origins, to the look that has become an integral part of the DNA of the Italian brand and its key feature. Very sensual, delicate and strong woman who decides to expand the boundaries and allow a share of risk, not only in common life, but in the wardrobe as well.
The new ad campaign features the model Stella Maxwell, who embodies the image of the Pinko heroine. Captured by the photographer Simone Falckett’s lens, she poses and plays amidst the minimalistic space. Due to her natural irony and femininity, the British top model works with the props easily and naturally, harmonizing the frame. Stella Maxwell is a blonde with blue eyes. She was born in Belgium, and her roots are in Northern Ireland. As a child, she moved to Australia, and then - to New Zealand. She is modern and cosmopolitan, like the collection of Pinko clothes, which she presents.
The new style, filled with the spirit of the past, is showed by a game of contrast, bright colors and brilliant details. The Pinko heroine likes to be in the spotlight, her fearlessness is emphasized by the garments she wears no matter it is a lace dress or a sports overallt. She is self-sufficient and audacious, she takes herself seriously, but with a bit of irony, which became an obligatory accessory of the new Pinko collection. The WOW-effect is achieved thanks to the ability to look at yourself from another angle