A letter is sent to your email.
Please, confirm the subscription

Post a review
Your name
Your email
Choose email subject
Text
Интернет-магазин ГУМа
Вы должны дать согласие на обработку своих персональных данных
GUM is open daily from 10:00 to 22:00
Single Enquiry Service: +7 (495) 788-4343 | info@gum.ru
Daily from 10:00 to 22:00
+7 (495) 788-4343 info@gum.ru
All news
Latest News
16 april 2021
Swatch Next: Conquering New Horizons

Swatch has developed an entirely new watchmaking material, a mix of ceramic and bioplastic.

The mix of two-thirds ceramic, one-third bioplastic, and a pigment produces a robust, lightweight material offering scratch resistance and a tactile ‘soft touch’ finish.

The Bioceramic debuts as the case material of a 47mm Big Bold watch, released in five muted colours: black, white, light grey, sky blue, and powder pink. The watch’s lack of a dial and steep internal wall pulls focus on the hands and the architectural structure of the case while showing off the simplicity of its quartz movement.

Swatch has developed the Bioceramic material to be compatible with its existing machinery and intends to make use of it throughout its collection, although the brand states there is no intention to use it to entirely replace plastic in its watches.

The BIG BOLD collection made from Bioceramic is already available at Swatch Boutique, GUM.


16 april
Swatch Next: Conquering New Horizons

Swatch has developed an entirely new watchmaking material, a mix of ceramic and bioplastic.

The mix of two-thirds ceramic, one-third bioplastic, and a pigment produces a robust, lightweight material offering scratch resistance and a tactile ‘soft touch’ finish.

The Bioceramic debuts as the case material of a 47mm Big Bold watch, released in five muted colours: black, white, light grey, sky blue, and powder pink. The watch’s lack of a dial and steep internal wall pulls focus on the hands and the architectural structure of the case while showing off the simplicity of its quartz movement.

Swatch has developed the Bioceramic material to be compatible with its existing machinery and intends to make use of it throughout its collection, although the brand states there is no intention to use it to entirely replace plastic in its watches.

The BIG BOLD collection made from Bioceramic is already available at Swatch Boutique, GUM.


ГУМ
109012 Москва Красная площадь, 3
8 (800) 700-28-28 internetboutique@gum.ru