Swatch is one of the most popular watch brands in the world today. With the release in 1983 of the world's first quartz watch in plastic case featuring bright creative design, Swatch has become the epitome of Swiss quality and a real provocation in the watch industry. It is considered that Swatch is derived from «Swiss watch» phrase.
However, the founder of the brand Nicolas George Hayek claimed that the name comes from the phrase «Second watch», that is, casual watch, budget-friendly accessory that can express its owner’s individuality, elegance, attractiveness, emotions, spontaneity, provocation or seduction. From the outset, Swatch Company focuses on contemporary art, using pop culture elements in watches’ design and providing ground for world-renowned artists, musicians and fashion designers so as they could reveal themselves in new models’ creation.
However, the founder of the brand Nicolas George Hayek claimed that the name comes from the phrase «Second watch», that is, casual watch, budget-friendly accessory that can express its owner’s individuality, elegance, attractiveness, emotions, spontaneity, provocation or seduction. From the outset, Swatch Company focuses on contemporary art, using pop culture elements in watches’ design and providing ground for world-renowned artists, musicians and fashion designers so as they could reveal themselves in new models’ creation.
Swatch is one of the most popular watch brands in the world today. With the release in 1983 of the world's first quartz watch in plastic case featuring bright creative design, Swatch has become the epitome of Swiss quality and a real provocation in the watch industry. It is considered that Swatch is derived from «Swiss watch» phrase.
However, the founder of the brand Nicolas George Hayek claimed that the name comes from the phrase «Second watch», that is, casual watch, budget-friendly accessory that can express its owner’s individuality, elegance, attractiveness, emotions, spontaneity, provocation or seduction. From the outset, Swatch Company focuses on contemporary art, using pop culture elements in watches’ design and providing ground for world-renowned artists, musicians and fashion designers so as they could reveal themselves in new models’ creation.
However, the founder of the brand Nicolas George Hayek claimed that the name comes from the phrase «Second watch», that is, casual watch, budget-friendly accessory that can express its owner’s individuality, elegance, attractiveness, emotions, spontaneity, provocation or seduction. From the outset, Swatch Company focuses on contemporary art, using pop culture elements in watches’ design and providing ground for world-renowned artists, musicians and fashion designers so as they could reveal themselves in new models’ creation.
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