Loyalty System
Gold Card
It is necessary to accumulate 1 200 000 rubles in any GUM store to get the card**
The card is personalized, its number corresponds to the filled in form. The card is non-expiring. GUM Gold Card is issued at GUM Information Desk upon till slips’ presentation. The previously accumulated 120 000 rubles are included. *
The card is personalized, its number corresponds to the filled in form. The card is non-expiring. GUM Gold Card is issued at GUM Information Desk upon till slips’ presentation. The previously accumulated 120 000 rubles are included. *
Silver Card
It is necessary to accumulate 120 000 rubles in any GUM store to get the card**
The card is personalized, its number corresponds to the filled in form. The card is non-expiring. GUM Silver Card is issued at GUM Information Desk upon till slips’ presentation.*
The card is personalized, its number corresponds to the filled in form. The card is non-expiring. GUM Silver Card is issued at GUM Information Desk upon till slips’ presentation.*
Maroon Card
Make a purchase in a store of GUM within the GUM loyalty program to get the card
The card is non-personalized and can be transferred to third parties. It is issued at any point of sale at making a purchase.
The card is non-personalized and can be transferred to third parties. It is issued at any point of sale at making a purchase.
The cards are GUM property and can be withdrawn at a request. The discounts do not apply for some product groups or their amount can be limited. Specify the details at check out.
* Upon the presentation of till slips for any purchase in a store of GUM within the loyalty program ** In any store of GUM within the loyalty program
Loyalty System
(Doscount Rate)
(Doscount Rate)
Salons, cafes and shops
GUM
GUM
BOSCO DI CILIEGI
Stores of GUM
* An opportunity to get BOSCO Silver Family Card © ** An opportunity to get BOSCO Gold Family Card © *** Privileges are provided in accordance with the rules of a certain outlet **** For accessories only ***** For TVs, laptops, tablets, AIOs, game consoles, readers, phones ****** For smart phones
General GUM services
Newsletter to inform about events & activities, sales start & new arrivals
-
+
+
Valet Parking
(subject to availability)
(subject to availability)
10%
20%
30%
Loyalty Program when visiting GUM Historic Lavatory
33%
33%
100%
Loyalty Program when visiting GUM Skating Rink (in case free tickets are available)
10%
25%
50%
Exceptions (discounts are not available): iPhone, iPad, iTunes Gift Certificates, re: Store Gift Cards, custom non-standard PC’s models; Bose, B & W, Parrot, Bang & Olufsen Hi Fi systems, CSP’s Products (SIM cards, modems, routers) and paid services
